Senior Content Editor at GMG will craft compelling, engaging, and conversion-driven English marketing copy for push notifications, newsletters, paid ads, banners, blogs, and more. This role is pivotal in delivering consistent, high-quality communications across all digital platforms (e-commerce, emails, marketplace), ensuring alignment with GMG Sports’ brand tone and SEO best practices. Collaborating closely with marketing, design, and product teams, the candidate inspires, informs, and delights customers, helping them make informed purchase decisions. Strong English skills, attention to detail, and the ability to meet deadlines in a fast-paced e-commerce environment are essential for success in this role. This is a Senior level full time job. And salary can range between 10000-20000 AED/month.

Responsibilities of Senior Content Editor

• Develop, write and edit engaging marketing copy for push notifications, newsletters, paid ads banners, blogs, and other digital marketing platforms for Sun & Sand Sports and Under Armour.
• Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touchpoints.
• Conduct research on product features, industry trends, and target audience to tailor copy that drives engagement and sales.
• Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels.
• Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
• Work with internal stakeholders to ensure that content aligns with ongoing campaigns, product launches, and seasonal promotions.
• Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.
• Manage deadlines and multitask efficiently to support the company’s fast-paced marketing calendar.

Requirements for Role of Senior Content Editor

• Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field.
• 2+ years of experience in content creation or copywriting for digital platforms, preferably within the e-commerce or retail industry.

Skills And Knowledge Desired

• Strong proofreading and editing skills, with a keen eye for detail.
• Good knowledge of digital marketing and e-commerce platforms.
• Familiarity with SEO optimization and strong analytical skills to assess content performance and market trends.
• Exceptional communication abilities for clear, impactful stakeholder interaction.
• Ability to work in a fast-paced environment, managing multiple deadlines.
• ⁠Creative thinking with the ability to adapt content for different target audiences and platforms.
• Knowledge of CMS and familiarity with HTML, CSS is a plus.

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