Sales Manager (MICE) InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa

InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa is always looking for new ways to raise the restaurant. So they are searching for a Sales Manager (MICE) with a track record of driving sales and smashing targets to help them to fill their rooms, meeting suites and banquet halls.

Responsibilities of Sales Manager

• Develop and manage customer accounts and travel within the assigned business mix area (predominantly event management companies, corporate and MICE travel agencies) to drive business into the specific hotel/cluster and to increase market/customer share in all revenue streams.
• Create and manage hotel sales and marketing plans to ensure they accurately interpret and support the objectives of the business and use these plans to focus the sales efforts for all market segments.
• Assist in the preparation of annual budgets and draw up action plans to work towards the budget.
• Conduct site inspections, webinars, presentations, hosted entertainment to clients.
• Attend Sales events and international sales missions, as required.
• Develop additional meeting room broker accounts and actively manage Key Accounts.
• Drive business centre activity with the centre teams to deliver sales activity at a local level.
• Drive corporate and travel agency relations with ballroom users to maximize revenue potential.
• Target, identify and manage new business initiatives/activities, fam trips, sales trips to maximize opportunities and meet meeting room Sales growth targets.
• Work with new and existing customer groups creating opportunities to offer added value and additional products in line with sales targets.
• Monitor competition to ensure competitive edge.

What You’ll Do More?

• Represent and co ordinate external events with the aim of maintaining and developing business contacts.
• Work closely with Director of Sales  to identify and drive focused activities on elements of the business that require additional support.
• Contribute to the development of company sales and marketing initiatives by recommending, implementing and monitoring appropriate local activity.
• Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team.
• Cooperate with other departments in the hotel, particularly Reservations, M&E and the Banqueting Department.
• Contribute to relevant management meetings to develop and implement sales and marketing initiatives.
• Monitor offers, options and discounts for repeat bookings for groups, congresses and seminars.
• Monitor and report on the performance of all business centres meeting room performance & standards through account plans and KPI’s.
• Build relationships amongst internal departments and support functions to share best practices, drive sales and continuous improvement.
• Produce accurate and timely reports that meet the needs of the Sales Director and senior management to include the reporting of appointments, calls made and business leads.

Requirements of Sales Manager

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field.
• 2 years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience.

Skills and Knowledge Desired

• Resort experience is an advantage.
• Strong knowledge of local businesses and business trends required.
• Must speak and fluent English, another language is an advantage.
• Other languages preferred.
• Flexible working hours, including willingness for out of office hour entertainment, travel, occasional weekend attendance as per business needs.
• Hybrid working flexibility between Dubai and Ras Al Khaimah offices.
• Must have valid UAE driving licence and car.

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Tagged as: Sales Manager