Job Detail
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Job ID 6444
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Career Level Intermediate
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Experience Fresh
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Gender Female|Male
Job Description
The Trade Marketing Supervisor at Transguard Group will be responsible for Channel Promotions, advertising, events and marketing activities in Modern Trade, C&G, QSR and Special Channels, Trade marketing projects and merchandising management, inclusive of marketing materials, premiums, promotion redemption systems and equipment branding.
Duties of Trade Marketing Supervisor
- Co-ordinate and supervise execution of innovative channel promotions, advertising, events and marketing activities designed to drive volume and profitability by leveraging customers to communicate brand message, building brand equity.
- Liaise with sales as to channel specific advertising, promotions, print production and premium needs.
- Monthly Trade Marketing Fact sheets for all channels.
- Co-ordinate POSM deployment for on-going channel requirements and national or channel promotions, co-ordination of redemption of promotional premiums.
- Co-ordinate promotion FS with plant/sales/procurement, monitoring sales generated production FS and calibrating with PAM.
- Supports and co-ordinates with the Marketing.
- Coordinator/marketing team obtaining municipality approvals for all promotions.
- Brief and coordinate with procurement costing of premiums and printed items.
- Be responsible for POP/raw material tracking and recommending premium allocation.
- Raise and coordinate all related LPRs, GRNs and follow-up with procurement on premiums delivery, co-packing timings and costs.
- Evaluate promotions and activities and review learning.
- Manage Livery (Corporate Identity) management of Equipment Graphics machinery graphics, POP and development thereof.
- Brief and manage advertising agencies and other third party suppliers as to delegated marketing projects and liaison with suppliers / agencies with regard to delivery of marketing material.
- Execute all related POSM, branding and product distribution.
- Visit the market, monitor market execution and report as requested.
- Manage the top-shops inventory and budget (and any channel media or presence) and liaise with suppliers for related jobs.
- Manage the AC Nielsen monthly report, generate monthly reports for the Consumer Marketing Manager as requested.
- Coordinate and supervise the marketing coordinator.
Eligibility Requirements
The eligibility requirements for role of a Trade Marketing Supervisor are as under:
- University Degree in Marketing.
- 2-3 years experience in Trade marketing and communications (above and below the line) or related fields, with a basis in project management.
Skills Desired
- Proficiency in English, multilingual is strongly preferred
- Sales / field or trade marketing background preferable.
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