Marketing & Communication Officer, Star International School UAE

Star International School Al Twar Dubai (Part of International School of Partnership, ISP) actively requires suitably qualified candidate for job role of a Marketing & Communication Officer. Star International School Al Twar is a co educational international British school in Al Twar (FS and Primary) and Al Qusais (Secondary) Dubai, delivering the National Curriculum for England. This job was posted by ISP careers page on 22 September 2023 and is presently open for all aspiring candidates.

Job Purpose of A Marketing & Communication Officer

• Maximise opportunities for admissions and build retention while connecting parents and students with information, resources and people.
• Responsible for mapping & measurement of customer experiences at all touch points, support school/ISP’s brand promise and encourage parent endorsement.
• Be a link between school & ISP Admissions & Marketing Teams.
• Together with admissions team, assist new parents in admissions process and conduct digital marketing activities of the school.

Duties of A Marketing & Communication Officer

School Events

• Organise & promote school open days, school tours and school events.
• Organise & promote parent open forums and information sessions.
• Support the school in managing parental communication, supporting the senior leadership team with parent enquiries.
• Manage school parent teacher association in support of school community events and wider community engagement.
• Attend external events, exhibitions and fairs to promote school along with Admissions team.
• Be present at all key school events and provide hands on support as required.
• Work alongside the ISP Marketing Team to organise promotional gifts as required.

Digital Communications

• Act as the school’s social media expert and work with ISP and Admissions Manager to set the social media strategy and targets.
• Identify stories from within the school and create content to promote across the range of media.
• Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives.
• Work on Website, Analytics and SEO to coordinate on content, measurement and reporting strategies.
• Identify influencers and work with them to increase engagement with parents across social media.
• Monitor and measure the results of communications and social media activities and report on progress.
• Take a proactive approach in identifying ways to improve the school site and landing pages.

Admissions

• Provide support to the School Admissions team.
• Work alongside School Admissions to maintain strong parent relationships.
• Deputise for the Admissions Manager during sickness and vacation periods.
• In collaboration with Admissions Manager report to the ISP Regional Office on school marketing activities.

Education & Requirement

• Bachelor’s Degree in field such as marketing, social media or a related field.
• 3 years experience working in school admissions or sales desirable.

Skills Desired

• Excellent communication skills and command of the English language.
• Presentation skills with the ability to present information in a concise and professional manner.
• Organization skills.
• Willing attitude to be a part of school team.
• A team player with excellent interpersonal skills.

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