Director Growth GMG Dubai
- Full time
- Dubai, United Arab Emirates, GMG Building, Umm Hurair Rd, Oud Metha, Dubai, AE View on Map
- @GMG posted 3 months ago
- Posted : February 15, 2025 -Accepting applications
- Salary: د.إ10,000.0 - د.إ25,000.0 / Monthly
- View(s) 139
Job Detail
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Job ID 35501
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Career Level Senior
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Experience 2 Years
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Gender Male Female
Job Description
As the Director Growth, you will be responsible for leading the acquisition and retention strategies for GMG Sport. You will play a pivotal role in driving revenue growth, expanding customer base, and maximizing customer lifetime value. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute data-driven growth initiatives. Your focus will be on driving customer acquisition, optimizing conversion rates, and implementing effective retention strategies.
Key Responsibilities
Strategy and Planning:
- Develop and implement the overall growth strategy, encompassing customer acquisition, conversion optimization, and customer retention.
- Define and execute growth initiatives, campaigns, and experiments to drive revenue and increase market share.
- Collaborate with key stakeholders to align growth objectives with the overall business strategy.
Customer Acquisition:
- Lead customer acquisition efforts, utilizing various channels such as digital advertising, SEO/SEM, social media, influencer marketing, and partnerships
- Drive quality traffic to our websites and apps
- Analyze and optimize acquisition funnels to increase conversion rates, reduce acquisition costs, and maximize return on investment (ROI).
- Monitor industry trends and identify new growth opportunities to expand the customer base.
Customer Retention and Loyalty
- Develop and implement customer retention strategies, including personalized email marketing campaigns, loyalty programs, referral programs, and customer segmentation.
- Build and drive upsell and cross sell strategies
- Analyze customer data and behavior to identify opportunities for increasing customer lifetime value and driving repeat purchases.
- Work closely with customer service and operations teams to enhance the post-purchase experience and ensure customer satisfaction.
Execution:
- Execute marketing campaign on time for brick and mortar and ecommerce teams
Data Analysis and Reporting:
- Utilize analytics tools and platforms to gather insights, measure campaign performance, and track key metrics such as customer acquisition cost (CAC), customer lifetime value (CLTV), retention rate, and churn rate.
- Generate regular reports and dashboards to provide visibility into growth performance, identify trends, and make data-driven recommendations for optimization.
Requirement
- At least 4+ years in a similar performance and growth role
Minimum Experience and Knowledge:
- Bachelor’s degree in business, marketing, or a related field (master’s degree preferred).
- 2+ experience in managing multiple ecommerce brands and driving their P&L performance.
- Strong understanding of digital marketing, eCRM, CDP, ecommerce technologies, and industry best practices.
- Demonstrated ability to develop and execute ecommerce strategies that drive revenue growth and profitability.
- Excellent leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
- Analytical mindset with the ability to interpret data, identify trends, and make informed decisions.
- Strong business acumen, financial literacy, and budget management skills.
- Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels.
- Prior experience in the retail industry or a similar consumer-focused industry is highly desirable.
Job-Specific Skills
- Experience in driving growth for ecommerce businesses with large catalogs and multiple brands
- Arabic would be a plus
- Strong understanding of ecommerce web and app platforms
- Can do attitude and change mindset
- Ability to motivate a team and increase quality and speed of execution
- Customer obsessed with a drive towards excellence
- Proven experience in leading acquisition and retention strategies for ecommerce businesses, preferably within the retail industry.
- Strong knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and influencer marketing.
- Demonstrated success in driving customer acquisition, optimizing conversion rates, and implementing effective retention strategies.
- Proficiency in data analysis and experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong strategic thinking and problem-solving skills, with the ability to develop innovative growth initiatives.
- Excellent leadership and team management abilities, with a track record of building and developing high-performing teams.
- Strong communication and presentation skills, with the ability to effectively communicate growth strategies and results to stakeholders at all levels.
- Results-oriented mindset, with a focus on achieving growth targets and driving measurable outcomes.
Required skills
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