Digital & Growth Marketing Manager, Majid Al Futtaim UAE

Majid Al Futtaim presently has a job opening for eligible candidate for position of a  Digital & Growth Marketing Manager in UAE. This job was posted by Majid Al Futtaim on 5th October 2023 and is now open for all desirous candidates.

Job Purpose of A Digital & Growth Marketing Manager

• Launch, manage, and analyze marketing programs that accelerate growth.
• With strategic vision and tactical expertise, you will help scale a full-suite, omnichannel marketing approach that focuses on providing value to current and potential customers.
• Target highest-performing audiences and create a lifecycle marketing program that engages most loyal customers.
• Responsible for developing and implementing a comprehensive digital marketing strategy to create effective marketing campaigns and reach the target audience.

Duties of A Digital & Growth Marketing Manager

• Develop and test new channels creating a channel-agnostic and diversified strategy to mitigate business risks and maximize efficient revenue.
• Collaborate with and complement the work of full Marketing Team to ensure achieving maximum results.
• Partner with analytics and finance teams to ensure Marketing budgets are accurately forecasted and driving a profitable return.
• Work closely with the executive team to ensure strategic alignment.
• Report and share Paid Media program updates to the greater commerce organization, curating the depth of information based on the audience and raising the understanding of paid efforts across the company.
• Lead all efforts on SMBU CVM strategy, personalization strategy and campaign optimization.
• Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points.
• Lead the CLTV framework adoption and drive the Customer Engagement efforts with key focus to increase the CLTV overtime.
• Define and optimize the Shopping mall customers’ lifecycle interventions/use cases.
• Responsible for customer journey mapping as per the marketing use cases.
• Manage the CVM sprints / Campaigns / Lifecycle as per agreed ways of working.
• Collaborate with Mall marketing managers in executing the 360 campaigns using all channels for special events, launches…etc.
• Act as a CVM Campaigns subject matter expert within Shopping Mall’s team and advise Shopping Mall marketing teams on how best to use CVM eco-system.
• Shares best practice, creates frameworks and guidelines for operations and supports design of CVM campaigns and life-cycle as needed.
• Develop creative briefs, identify key performance indicators, and set campaign goals.

What You’ll Do More?

• Continuously monitor and optimize digital campaigns to ensure maximum effectiveness and return on investment.
• Use data analysis to identify areas for improvement and make adjustments as necessary.
• Use A/B testing and other optimization techniques to improve campaign performance.
• Create and manage social media advertising campaigns across multiple platforms.
• Monitor campaign performance and adjust as necessary to achieve campaign goals.
• Use data analytics to optimize campaigns and improve performance.
• Develop and implement SEO/SEM/ASO strategies to improve search engine rankings and drive traffic to the company’s website.
• Monitor and optimize campaigns to achieve desired results.
• Develop and execute programmatic advertising campaigns across multiple channels.
• Use data analytics to optimize campaigns and improve performance.
• Conduct post-campaign analysis to assess campaign effectiveness and identify areas for improvement.
• Develop reports summarizing campaign results and provide recommendations for future campaigns.
• Monitor campaigns and analyze data to make real-time adjustments to improve campaign performance.
• Monitor digital marketing campaigns and use data analytics to track performance and identify areas for improvement.
• Use data analytics to optimize campaigns and improve overall performance.
• Create reports on key performance indicators for stakeholders.
• Own the Lifecycle Marketing roadmap and develop email and SMS marketing strategies to support onboarding, engagement, and retention, and upgrade/cross-promote programs.
• Work closely with the analytics team to build a world-class performance marketing engine across tracking, attribution, and optimization.
• Lead customer communication across email, text loyalty and referral programs.

Who Can Apply?

Qualification

• Bachelor’s degree in business administration or any relevant field.

Experience 

• 7+ years experience in acquisition, performance and life cycle or CRM marketing, with direct oversight of SEM, paid social, display, TV, email and funnel optimization.
• 3+ years of experience building and leading a team.
• Experience managing a large budget with a track record of growing marketing investment on a measurable basis at scale.
• Experience owning the evaluation, implementation and testing of new channels.

Skills Desired

• Exceptional critical thinking and problem-solving skills.
• Analyzing data combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.
• Willingness to be deep in the details while also being able to create and communicate higher level strategy.
• Success in managing agencies and other external partners to receive optimal value.
• Excellent communication skills; listening, written and oral communication skills and comprehensive people management skills.

Growth Marketing Manager Majid Al Futtaim UAE