Growth Marketing Manager Majid Al Futtaim UAE

  • Full time
  • UAE
  • Posted 7 months ago
  • 7000-15000 AED / Month

Majid Al Futtaim

Majid Al Futtaim is the leading Shopping mall, Retail, Residential Communities, and Entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. Some of the iconic brands they carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. MAF works on the mission to create great moments, to spread happiness, to build, experiences that stay in Customer’s memories for a lifetime. Over the past 27 years, the Company has built a reputation as a regional market leader in what it does. Currently, Majid Al Futtaim is hiring an experienced candidate for the job of Digital & Growth Marketing Manager in UAE. Read on to know about the job details and eligibility criteria.

Role of Growth Marketing Manager

At Majid Al Futtaim (UAE), the job role of a Digital & Growth Marketing Manager is to launch, manage, and analyze Marketing programs that accelerate company’s growth. With strategic vision and tactical expertise, the Digital Officer will help scale a full-suite, omni channel Marketing approach that focuses on providing value to MAF current and potential customers. The Digital Marketing Officer will also target company’s Highest-performing audiences and create a lifecycle marketing program that engages their most loyal customers.

Responsibilities of Growth Marketing Manager

  • Develop and Implement a Comprehensive digital marketing strategy to create Effective marketing campaigns and reach the target audience.
  • Own the Acquisition and Retention marketing strategy, and manage a Multi-million-dollar budget across SEM, Paid Social, Podcast, Direct Mail, Email, SMS and future growth channels.
  • Manage media budgets against P+L targets for CAC, LTV and returning customer rates.
  • Work closely with the analytics team to build a world-class performance marketing engine across Tracking, Attribution, and Optimization.
  • Partner with Analytics and Finance teams to ensure Marketing budgets are accurately forecasted and driving a profitable return.
  • Work closely with the executive team to ensure strategic alignment.
  • Drive a focused strategy for high value / high potential customers, identifying opportunities. Drive customized communication for engagement and revenue uplift.
  • Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points.

Trade Marketing Representative, British American Tobacco UAE

What you’ll do

  • Develop and execute digital campaigns/activations that align with the overall marketing strategy and goals of the company.
  • Monitor campaigns and analyze data to make real-time adjustments to improve campaign performance.
  • Create and manage social media advertising campaigns across multiple platforms.
  • Monitor campaign performance and adjust as necessary to achieve campaign goals.
  • Develop and implement SEO/SEM/ASO strategies to improve search engine rankings and drive traffic to the company’s website.
  • Monitor and Optimize campaigns to achieve desired results.
  • Develop and execute programmatic advertising campaigns across multiple channels.
  • Conduct Post-campaign Analysis to assess campaign effectiveness and identify areas for improvement.
  • Develop reports summarizing campaign results. Provide Recommendations for future campaigns.

Qualification & Experience

  • Bachelor’s degree in Business Administration or any relevant field.
  • 7+ Years’ Experience in Marketing / Data Analytics role.
  • 7+ years Experience in Acquisition, Performance and life cycle or CRM Marketing, with direct oversight of SEM, paid social, display, TV, email and funnel Optimization.
  • 3+ years of Experience building and leading a team as a Digital Officer.
  • Experience managing a large budget with a track record of growing Marketing Investment on a measurable basis at scale.

Skills

  • Exceptional Critical thinking and Problem-solving skills.
  • Ability to synthesize and effectively Communicate findings to all levels throughout the Organization.
  • Willingness to be deep in the details.
  • Success in managing agencies and other external partners to receive optimal value.
  • Excellent Communication & Listening skills.
  • Comprehensive people management skills.
  • A naturally curious, self-starter who is willing to take measured risks.

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