Associate Manager Brand Marketing, Majid Al Futtaim UAE

Majid Al Futtaim (MAF) presently has a job opening for eligible candidate for position of an Associate Manager Brand Marketing in UAE. MAF is an Emirati holding company based in Dubai, UAE. It owns & operates shopping malls, leisure establishments and retail in the MENA region. The group was established in 1992 and manages three major operating subsidiaries, Majid Al Futtaim Ventures, Majid Al Futtaim Properties and Majid Al Futtaim Retail. MAF Retail establishes and manages supermarkets, hypermarkets, fashion and specialty retail stores. The company has over 40,000 team members in 15 International markets representing over 100 Nationalities – all keeping the customer at the heart of everything they do.

Job Purpose of An Associate Manager Brand Marketing

The job purpose of an Associate Manager Brand Marketing is to assist in developing and executing marketing strategies to enhance brand visibility and drive customer engagement.

Duties of An Associate Manager Brand Marketing

Marketing strategy and planning

• Support in executing all elements of the marketing strategy.
• Analyse market trends, customer behaviour ad competitor activities to provide insights that help shape marketing strategies.
• Monitor results and report to marketing manager to adjust   campaign strategy with business objectives and the brand identity through all initiatives, activations and campaigns.
• Work on incorporating Mall of the Future approaches to key campaigns, activations and messaging platforms.
• Attends quarterly reviews to the marketing strategy ensuring it meets conversion and sales targets for UAE.

Brand and Campaign Strategy and Execution

• Be responsible for campaign strategies and execution plans inline with the approved MOE marketing strategy and inline with latest trends.
• Maintaining and enhancing the brand image and reputation , ensuring consistent messaging across all marketing assets.
• Co-Lead on briefing campaigns to creative, social, media and PR agencies.
• Identify new and innovative channels that work well for each campaigns and its new target audience.
• Manage campaign roll-out including all touchpoints of in-mall branding, mainstream media including radio and OOH, social content on MOE social platforms, website page, direct marketing channels (emailers, sms).
• Execute campaign photo and video shoots including selection of models, securing access to stylist at key brands, coordinating all logistics of shoots.
• Ensure Omni is integrated as an ongoing layer on FBB campaigns.
• Support the team in executing campaigns for Omni, including shoots, in mall branding, content creation and others.
• Monitor and ensure excellence in communication and creativity, with strong social content and a 360 approach to all campaigns.
• Track campaign budgets throughout campaign duration.
• Track results of campaigns and support the team in creating reports to ensure campaign is performing as per KPIs set.

What You’ll Do More?

Public Relations

• Work closely with PR agency on developing marketing communications plan including strategy, goals, budget and tactics for each campaign.
• Manage media inquiries and interview requests.
• Review press releases and give feedback to PR agency before sharing it with Marketing manager for approval.
• Monitor, analyse and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Other Marketing tasks

• Coordinate and manage the execution of key marketing projects outside the calendar ensuring the tasks are completed on time and within budget.
• Manage the execution of RFP when required and coordinate with procurement on following the approved process and abide audit requirements.
• Requests for quotations from suppliers and ensure LPOs are issued on time.
• Build strategic relationships with tenants and become point of contact when they need support at the mall.

Who Can Apply?

Qualification

• Bachelor’s degree in marketing or a related field.

Experience

• Minimum of 5-7 years of brand marketing experience.

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Tagged as: Associate Manager