Acquisition Strategist, Abu Dhabi Islamic Bank UAE

Abu Dhabi Islamic Bank (ADIB) presently has a job opening for eligible candidate for position of an Acquisition Strategist (Outsource Role). The selected candidate will work at ADIB branch in Dubai. This job has been posted on a company’s career page on 18 October 2023 and now open for all aspiring candidates.

Job Purpose of An Acquisition Strategist

• The acquisition strategist is responsible for developing and executing comprehensive strategies to drive customer acquisition and expansion.
• This role involves analyzing market trends, identify target audience, devising innovative campaigns and initiatives to attract and convert customers.
• The acquisition strategist collaborates cross-functionality to optimize marketing efforts and achieve objectives.

Job Duties of An Acquisition Strategist

• Create data driven customer acquisition strategies.
• Research on trends, competitive landscape and customer behavior to identify potential opportunities for growth.
• Define and redefine customer segments based on demographics and behavioral data.
• Develop and over see campaigns to generate leads and drive customer conversions.
• Allocate budgets effectively across channels .
• Monitor and analyze the KPIs.
• Do A/B testing to optimize conversions.
• Manage budget for acquisition campaigns.
• Regular reports on campaign performance, insights and recommendations to management.
• Analyze sales data and identify opportunities for improvement.
• Monitor and track performance and identify areas for improvement.
• Ensure all assigned leads to team are attended to by agents immediately.
• Performance Reporting and planning for team level targets.
• Oversee the development and execution of sales campaigns.
• Adhering to Compliance and ethical standards.
• Performance reviews and feedback.
• Continuous learning and development.

Who Can Apply?

Qualification

• Bachelor’s degree in business or a related field.

Experience

• Proven experience in marketing and digital advertising.
• 5-6 years of experience in the financial services industry in the UAE.

Skills & Knowledge Desired

• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite.
• Understanding of banking sales origination and lead management systems.

Director Human Capital & Emiratisation, Abu Dhabi Ports UAE