Job Detail
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Job ID 35850
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Career Level Senior
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Experience 5-9 Years
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Gender Male Female
Job Description
The Experiential Manager will lead the planning, execution, and evaluation of immersive brand experiences for both B2B and B2C audiences. This role requires a strategic thinker with a creative edge and operational expertise to conceptualize and deliver events, activations, and experiential marketing campaigns that align with GMG’s vision and client objectives.
Accountabilities
Strategy & Planning:
- Develop experiential strategies for B2B and B2C audiences, aligning with overall brand and marketing objectives.
- Conceptualize and pitch innovative experiential ideas to clients and internal stakeholders.
- Collaborate with creative, media, and account teams to integrate experiential initiatives into broader marketing campaigns.
- Create detailed project plans, budgets, and timelines for experiential activities.
B2B Experiential Marketing:
- Design and execute corporate events, trade shows, and product launches to engage business partners and stakeholders.
- Develop tailored experiences to showcase client products, services, and innovations to key industry audiences.
- Manage VIP and corporate hospitality programs, ensuring seamless execution and high stakeholder satisfaction.
- Evaluate and report on the ROI of B2B experiential initiatives, providing data-driven recommendations for improvement.
B2C Experiential Marketing:
- Lead the development of consumer-focused activations, including pop-ups, on-ground events, and in-store experiences.
- Partner with creative teams to design interactive, sensory-rich campaigns that enhance brand visibility and loyalty.
- Coordinate logistics, vendor relationships, and permits to ensure successful event delivery.
- Monitor audience engagement and feedback to optimize future consumer-facing experiences.
Execution & Operations:
- Oversee end-to-end event management, ensuring flawless delivery of experiential initiatives.
- Manage relationships with external vendors, agencies, and suppliers for event production and logistics.
- Ensure all experiential activities adhere to brand guidelines, quality standards, and regulatory requirements.
- Anticipate and mitigate risks to ensure smooth execution under tight deadlines. Performance
Analysis & Reporting:
- Define KPIs and track the performance of experiential campaigns, using qualitative and quantitative data.
- Prepare post-event reports and insights to evaluate success and identify areas for improvement.
- Leverage audience insights to inform future experiential strategies.
People Management
- Collaborate with cross-functional teams, including commercial and operational team, to align marketing strategies with business goals.
- Build and maintain strong relationships with external partners, vendors, and agencies.
- Communicate marketing plans and results to management and other stakeholders.
Competencies
- Strong understanding of experiential marketing strategies and trends for both B2B and B2C audiences.
- Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Creative mindset with a strong eye for detail and the ability to bring ideas to life.
- Proficiency in budgeting, vendor management, and logistics coordination.
- Excellent communication and presentation skills.
- Soft Skills:
- Strategic thinker with a proactive and solutions-oriented approach.
- Collaborative and adaptable in a fast-paced, dynamic environment.
- Strong interpersonal skills to build relationships with clients, vendors, and team members.
Job Requirements
- Bachelor’s degree in marketing, Event Management, Business Administration, or a related field.
- 5+ years of experience in experiential marketing, event management, or a related role, preferably in both B2B and B2C sectors.
- Proven track record of managing large-scale events and activations for global brands.
- Fluent in English and Arabic skills (written and spoken)
- Any additional language is an asset (French, Spanish, Portuguese and Hindi)
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