Senior Public Affairs Manager Abbott Dubai

The Senior Public Affairs Manager at Abbott in 1504 Ubora Towers, The Bay, Al Abraj Street, Dubai, UAE will proactively build and protect Abbott’s reputation, support programs that drive business, maintain employee engagement, and manage issues throughout the Middle East, maximizing both traditional communications vehicles as well as digital and social media channels. Candidate counsels business leaders about opportunities and developments that could impact Abbott’s reputation, share insights around external factors affecting business operations. The candidate will understand their business and corporate perspectives and lead crises and issues management across the Middle East, including external and influencer engagement. Will be self motivated, thrive in a fast paced dynamic environment and have experience in developing, supporting and executing successful PR and communications programs. This is a Senior level full time job. And salary can range between 15000-35000 AED/month.

Responsibilities of Senior Public Affairs Manager

• Strategy Development: Set overall public relations and communications strategy for the Middle East across all businesses. In alignment with the Regional Director of Public Affairs.
• Marketing Communications: Partner with Divisional PA and Commercial colleagues to develop innovative, integrated Public Affairs strategies. And tactics that will position their brands positively, drive demand, and advance their company reputation. Making Abbott a household name.
• Work with businesses to identify opportunities for positive public relations programs, ensuring they meet program goals/deadlines and are consistent with division and corporate policies.
• Leverage all appropriate communication vehicles to deliver engaging messages.
• Media Relations: A top notch and skilled media relations professional, the right candidate will understand the importance news media plays in achieving their objectives.
• Will leverage media relationships to place earned stories, seek appropriate coverage and work to make Abbott leaders of information. Handle media inquiries and align with the Regional Director of Public Affairs. Coordinate media visits/interviews with leaders.
• Material Development: Oversee the development and approval of messages, create compelling press materials. Including storylines and other communications tools, including social and on-line media.
• Issues Management: Identify and anticipate issues and work with Regional Director of Public Affairs and appropriate functions to counsel management on reputation/business impact. And influence the decision-making process. Develop issues management plans and oversee execution.
• Measurement: Set metrics to measure the effectiveness of internal and external communication efforts.
• Department Management: Oversee contractors and PR agency resources and coordinates efforts of PR agencies.

Requirements for Role of Senior Public Affairs Manager

• Bachelor’s degree required in journalism, public relations, communications, business, marketing or related field.
• 8+ years of communications or public relations experience in the Middle East (primarily in the Gulf) including experience in developing consumer PR campaigns. Consumer or Healthcare background strongly preferred.
• Proven experience in managing media issues.
• Experience in developing and implementing media relations programs and placing stories in top tier publications.
• Proven written, verbal, and problem-solving skills. Demonstrated success in developing and executing communications that impact reputation. Previous PR experience/responsibilities include extensive issues management, media strategy, media relationships, social media, stakeholder engagement, and PR program development.
• Experience in overseeing PR agencies.
• Experience in counseling clients, offering strategic counsel and pushing back on recommendations when necessary.

Skills And Knowledge Desired

• Strong critical thinking skills and ability to synthesize complex information.
• Exceptional communication (oral, written and presentation) and persuasion skills.
• A team player who is at ease in a fast-paced operating environment with numerous, sometimes competing priorities.
• Fluent English and Arabic: excellent writing and speaking skills. French is a plus.

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