Brand Director (L’Oreal Professionnel) at Loreal in 3 Galleries Rd, Mina Jebel Ali, Jabal Ali Industrial Second, Dubai, UAE will reporting directly to the General Manager of PPD, candidate will be responsible for both building and driving strategies to strengthen the positioning of L’Oreal Professionnel as the most trusted brand that has developed the trade and an intimate relationship with the pro community and their consumers alike! This is a Senior level full time job. And salary can range between 20000-40000 AED/month.
Responsibilities of Brand Director
- Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.
- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines.
- Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
- Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy.
- Define clear messages to present to top management and accompany the teams in the preparation of meetings.
- Build, develop and manage your team, train them and develop their marketing expertise and know-how.
- Bachelor’s degree in marketing, advertising, business administration, communications, or a related field.
- 8-10 years’ experience marketing with skills in offline and online brand acceleration
- Strong experience in brand development and management.
Skills And Knowledge Desired
- Proven track record of building and driving marketing strategy.
- Digital marketing proficiency.
- Strong Leadership and cross functional collaboration.
- Coaching and influence posture.
- Aptitude to thrive a fast-paced and rapidly changing environment.
Medical Visit Manager Loreal Dubai
Tagged as: Brand Director