Trade Marketing Manager Masafi Dubai

Masafi is currently hiring qualified candidates for the role of a Trade Marketing Manager in Dubai. The successful candidate will be responsible to transform deep understanding of local consumer/shopper/customers behavior and need states into actionable consumer/shopper/customers insights and initiatives to drive total portfolio growth. This role will develop, launch and lead the new Trade Marketing function that will translate Marketing AOP plans into localized activation plans by territory by channel. This is a mid level full time role. For this position salary ranges from 15000 AED to 25000 AED, which may be slightly negotiatable during the interview process. 

Duties of A Trade Marketing Manager

People Management:

• The TMM will be in charge of defining, aligning and deploying the Trade Marketing structure to achieve the group’s objectives.
• Incharge of developing and aligning annual and TOP SMART personal targets for all the members of the team based on company principles.
• Provide timely and appropriate feedback and couching to all members of the team to ensure their personal and professional growth as well as the delivery of the team’s annual and quarter objectives.
• Ensure that all members of the team will conduct themselves according to company values and rules.

Insights and Strategy:

• The TMM will be in charge of developing deep understanding of consumers, shoppers and customers’ behaviors and need states.

Retail Audit:

• The TMM will, in coordination with the consumer marketing, define the annual requirements f or Trade Audits by country.
• Responsible for developing and controlling the annual Trade Audit Budget that will include Nielsen’s Regular trade audits, KA Index, Price elasticity Model and Distribution effectiveness Model, Euro monitor industry reports, or any other applicable tools.
• Conduct annual negotiations with all Trade audit supplier and present an annual budget proposal to the HOM for approval.
• Develop, align and deliver periodical Trade Audit report by category and specific category development recommendations.
• The TMM will develop and maintain an accurate Price elasticity model and will support the Brand and Channel teams in the development of their pricing strategy TPR and multi pack execution.
• Develop a standard procedure and template for Consumer and Trade promotions post launch evaluation.

What You’ll Do More

Trade Marketing:

• The TMM will develop, align and deploy the Trade Marketing structure and operating processes as well as the ways of working with the Consumer Marketing and Channel teams.
• Ensure the effective translation of marketing plans into localized structured annual channel plans.
• Develop, align and control the In-store activation annual budget based on the annual Trade marketing plans by territory by channel.
• Ensure deep understanding of the local shopper and key retailers profiles in order to develop actionable insights as company competitive advantage.
• Manage, within I2M process, all Trade marketing key initiatives time tables and ensure their timely implementation.
• Ensure the post launch evaluation of all Trade Marketing initiatives in order to create an effective sustainable in-store activation mode.

Eligibility Requirements

The eligibility requirements for role of a Trade Marketing Manager are as under:

• Bachelor’s degree in Business Administration, Marketing or a related field.
• 2-3 years of experience in a similar role.

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Tagged as: Marketing Manager