Specialist Social Media Emirates Airline Dubai UAE

Emirates Airline is presently seeking an experienced Social Media Specialist in Dubai, United Arab Emirates. Emirates connects the world to, and through, its global hub in Dubai. The airline operates Modern, Efficient and Comfortable aircrafts. Its Culturally diverse workforce delivers Award-winning services to customers across six Continents every day. As a Global Organization, Emirates Airline is committed to ethical business practices with the belief that Long‑term, Successful business relationships are built on Honesty, Fairness and the Strength of products and services. Join their team in Dubai and enjoy an Attractive tax-free salary and travel benefits that are exclusive to its industry.

Role of Social Media Specialist

Social Media Specialist will implement the social media strategy of the Emirates. He will ensure that social media is leveraged as a valued component of the Integrated Marketing mix in support of Emirates brands and Business objectives. He / She will collaborate across Departments to support and protect the brand by maintaining consistent messaging and coordinate all client interactions.

Responsibilities of Social Media Specialist

At Emirates Airline, Social Media Specialist will do the following

• Establish a social media community. Develop sound relationships with all stakeholders in Corporate Communications, the business, suppliers and other identified target groups. Proactively manage issues as they arise in collaboration with the Emirates Group Social Media team.
• Execute the Emirates Group social media strategy, in conjunction and close collaboration with the Emirates Group Social Media team and Specialist Corporate Communications teams. This also includes other Business units, External agencies, and Vendors to ensure the Corporate Social Media strategy is being achieved and agreed initiatives are implemented appropriately.
• Manage, and Implement the day-to-day social media initiatives, activities and operations in support of Emirates Group brands and agreed business objectives. Drive visibility for the company’s major Business Initiatives and products.
• Develop the Relevance, Importance and role of social media in the overall Integrated Communications mix.
• Communicate key themes and messages on social media channels that match the Missions, Programs, Products, Launches, Campaigns of Emirates group companies.

What you’ll do

• Develop and manage Emirates social media presence on sites like Instagram, Twitter, Facebook, YouTube, LinkedIn, TikTok as well as popular Industry-relevant sites intended.
• Manage advocacy, increase brand awareness and drive traffic to the Group websites.
• Identify and Communicate social media opportunities.
• Create materials in support of the social media strategy, which improves the advocacy of target groups and enhances Emirates reputation.
• Build strong relationships through everyday Interactions and Conversations. Encourage selected audiences, especially customers and influencers, to become brand enthusiasts.
• An essential activity will be to manage day-to-day blogger activities, capture and share “real-time” trends, themes and sentiment of target groups.
• Proactively identify and develop blog posts, recruiting bloggers and pitching information to noted industry bloggers.
• Measure and monitor the effectiveness of the Social Media strategy through agreed measurement tools.
• Generate clear, accurate, concise and bespok reports for various stakeholders. Monitor and modify communications as required based upon established goals.
• Capture customer and target audience sentiment, attitude, responsiveness and report on these to drive business insights. This includes competitor research, and monitoring and tracking in the Social Media space.
• Establish and maintain positive relationships with key/targeted social media influencers, as well as Group team members and/or agencies that could monitor and influence these relationships.
• Raise the profile and influence of Emirates on social media, collaboratively with other Corporate Communications functions, and in support of business units’ activities.
• Identify and disseminate information within the department about new developments and achievements in the organisation to feed into the Social Media plan and objectives.
• Research and recommend new developments, trends, applications and media for broader discussion and collaboration within the department.

Education & Experience

• Bachelor’s/ Honors degree.
• 5+ years Marketing & Media Communication/Public
• Experience in public relations, Corporate Communications or Marketing expertise.
• Experience in social media/online Community Management and writing.

Knowledge & Skills

• Excellent social media writing skills.
• Strong Knowledge of the internet and web Technology, including social media toolset.
• Excellent Relationship building and Communication skills.
• Excellent Understanding of the online marketplace and how social media sites fit into online marketing.

Specialist (Social Media) Canadian University Dubai, UAE