Specialist (Social Media) Canadian University Dubai, UAE

Canadian University is currently looking to hire for the position of Social Media Specialist in Dubai, UAE. It collaborates with its Canadian partner institutions to develop a world class curricula, and its international faculty are leaders in their field. Canadian University Dubai delivers a wide range of undergraduate and graduate programs across disciplines in Architecture and Interior Design, Communication and Media, Engineering, Applied Science and Technology, Management, Creative Industries, Environmental Health Sciences, and Social Sciences, including Psychology and Applied Sociology.

Job Role of a Social Media Specialist

The Social Media Specialist will be part of the Marketing and Communication team reporting directly to the Marketing & Communication Manager. This incumbent will be responsible to develop and create content, implement strategies, track and optimize CUDs social media marketing campaigns across all digital channels.

Responsibilities of a Social Media Specialist

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Maintain a social media calendar of ongoing campaigns, as well as sporadic /one off posts based on what’s occurring on campus, and post accordingly.
• Be an expert in content creation.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action / engage.
• Develop creative content appropriate for each social media platform: Instagram, Facebook, Twitter, LinkedIn, Tik Tok.
• Be active with the student body, and be connected with the Student Affairs and Student Recruitment departments.
• Be aware of all student activities to provide coverage and create engagement with students and the community on social media platforms.
• Collaborate with team members and other departments to create engaging content for CUD initiatives and events.
• Design, build and maintain our social media presence.

What You Will Do

• Attend CUD events on and off campus to provide social media coverage. (Some events will be outside of the standard working hours, in evenings or on the weekends).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners, as required for specific campaigns and purposes.
• Brainstorm new and creative growth strategies.
• Evaluate emerging technologies. Provide ideas and perspective for adoption of new technologies where appropriate.

Eligibility Criteria

• A related university undergraduate degree or a two-three-year certificate / diploma.
• Proven work experience in social media – both organic and paid campaigns.
• Experience with and an understanding of social media platforms.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action.
• Experience in creative campaign development.

Knowledge & Skills

• Multitasking.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing/social media.
• IT skills; Microsoft Word, PowerPoint, and Excel.
• Communication skills.
• Achievement and commitment.
• Customer focus and service.
• English verbal and writing skills. Arabic or French is an asset.
• Good interpersonal skills.
• Knowledgeable of the environment and the workings thereof in the higher education sector both locally and internationally.
• A team player who is willing to do what is required to get the job done in benefit of the MarCom team and CUD.
• Creative content developer.
• Good Time Management skills.
• Organized and structured.
• Flexibility and adaptability to fulfill on your duties.
• Excellent attitude and collaboration abilities.
• Presentation skills.
• To work under pressure.
• Effective Communication Skills.
• Creativity and Understanding of High Education.
• Technical Knowledge of All Social Media Platforms.
• Excellent English writing skills.

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