Specialist Program Marketing Talabat Dubai

The Specialist Program Marketing at Talabat will be responsible to develop and execute marketing strategies and campaigns tailored to specific programs and initiatives, aiming to increase brand visibility and achieve targeted outcomes. This amazing opportunity is for all of you who are fulfilling the eligibility requirements.

Responsibilities of Specialist Program Marketing

• Build and execute marketing campaigns for new ventures to drive OKR/performance objectives (acquisitions, retention, churn) as well as brand objectives (awareness, engagement & TOM), including developing marketing playbooks and GTM strategy for all new ventures market launches & growing existing markets.
• Create 360 marketing plans with budgets allocated for each channel strategy.
• Set objectives that each channel will achieve.
• Use data-driven insights (existing marketing campaigns performance, platform level behavior, customer surveys, local market insights, OKR performance, etc.) in designing the campaigns and assess the ongoing campaigns for effectiveness.
• Direct stakeholder management with regional marketing, local marketing, social media, CRM, creative, brand & other relevant teams for day-to-day marketing coordination & alignment, and identify challenges and opportunities to be able to translate them into effective campaigns.
• Develop CRM automation strategies for specific OKRs for new ventures related to acquisitions, engagement, churn/retention.
• Regular reporting and documentation of overall marketing campaign performance with insights & suggestions or recommendations on improving future campaigns to ensure OKR success.
• Planning or aligning monthly marketing calendars for both local and regional campaigns.
• Weekly reporting and alignment of program performance or updates with local marketing and regional teams to guide and provide direction on the way forward to achieve marketing OKRs.
• Writing copywriting briefs for marketing campaigns, including developing content drafts for campaigns as per the pre-defined message matrix.
• Reviewing marketing assets & collateral to share feedback or suggestions on improving content to ensure brand guidelines are followed & up-to-date.

Eligibility Requirements

The eligibility requirements for the role of a Specialist Program Marketing are as under:

• Bachelor’s degree in Marketing or related disciplines.
• At least 2 years of relevant working experience, preferably in e-commerce.

Skills Desired

• Expertise in understanding the marketing mix and campaign management.
• Exceptionally strong analytical, project management, and presentation skill set.
• You have strong stakeholder management & communication skills.
• You are a team player and love bouncing ideas.
• You are comfortable working in a dynamic, fast-changing environment.
• Knowledge of Google, social, app advertising products & e-commerce metrics.
• Attention to detail and results-driven personality.
• Fluency in English.
• Arabic is an added advantage.

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