An exciting opportunity has become available for a Director, Social Media, MEA APAC to join their team. This role will be based in Dubai or Thailand and will be reporting directly to the SVP Digital & Ecommerce, MEA APAC and will be responsible for the overall strategy and execution of Accor’s social media marketing efforts in MEA APAC as well as handling all social channels including ALL.MEA, ALL.Pacific & ALL.Asia, along with Premium, Midscale and Economy brands destinations and properties, local brands, and the development of Accor B2B and corporate social content representing the MEA APAC region.

Responsibilities of Social Media Director

Social Media Strategy

• Develop and execute social media campaigns and promotions for Accor’s Power Brands and Accor Live Limitless throughout MEA APAC.
• Analyze data and metrics to understand the effectiveness of social media efforts and identify areas for improvement.
• Provide training and guidance to internal teams on social media best practice.
• Manage and lead the social media team across MEA APAC, working closely with regional leads on the implementation of the strategy and measuring performance.

Social Content Development & Distribution

• Define and implement processes around creating and publishing content, engaging with followers, and analyzing and reporting on the success of social media campaigns.
• Work closely with other departments, including brand, marketing, loyalty, PR, and commercial performance, to ensure that the organization’s social media efforts are aligned with overall business strategies.
• Collaborate with content creators and in-country experts to facilitate and support hotel visits and shoots.
• Create and manage a repository of social media content for regional and local use, whilst encouraging the development of quality content through hotel teams.

Community/Influencer Management & Customer Experience

• Work closely with Brand, Marketing, PR and Loyalty teams on the reporting of and management of all social media engagements
• Implement escalation and support process, community management guidelines and policies.

Requirements of Social Media Director

• A bachelor’s degree in a related field (e.g., marketing, business, hospitality).
• Minimum 10 years’ experience in Digital marketing related role.
• Minimum of 4 years in a senior Social Media management role.
• Agency experience is a plus.
• Strong team management skills and experience.

Skills and Knowledge Desired

• Excellent communication and presentation skills.
• Proficiency with Social Media software and data analysis tools.
• Ability to work independently and as part of a team.

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