Senior Specialist Membership & CRM EMC Adidas Dubai

Senior Specialist Membership & CRM EMC at Adidas in Building 2, Dubai Design District, Dubai, UAE will is a key pillar of brand strategy at adidas ensuring the consumer experience is always premium, seamless, locally relevant, and personalized. The successful candidate will be responsible for supporting Membership & CRM team in acquiring new members and driving conversion, engagement & loyalty through flawless execution of CRM calendar and Membership key initiatives within brand and commercial campaigns as well as in DTC channels. This is a Senior level full time job. And salary can range between 15000-25000 AED/month.

Responsibilities of Senior Specialist

• Managing end-to-end experience for members on key activations and campaign integrations to ensure targets are being met.
• Focus on growing and maintaining member segments based on targets and market opportunity through campaign executions.
• Develop briefs to BUs/agencies, and/or global for Membership activations integration and execution.
• Oversee operational set up, testing, launch, and monitoring of Membership activations including acquisition campaigns, member product, and raffles.
• Monthly Membership reporting including KPI’s tracking, analysis of channel’s & particular initiatives’ performance, insights/learnings, and corrective action plan (if necessary).
• CRM calendar execution through comms briefing, approval, and scheduling in close collaboration with external local agencies via special digital platforms. Rigid following of briefing SLA set by the agencies. Comms include e-mails, push notifications, SMSs and WA messages.
• Monthly CRM reporting including KPI’s tracking, analysis of channel’s & particular comms’ performance, highlights/lowlights, and corrective action plan (if necessary).
• Maintenance of Membership & CRM calendars.
• Managing external agencies on day-to-day basis and in the development of new initiatives and tools.
• Managing relationships with necessary global and regional teams, keeping them regularly informed on the projects (as per established process).
• Regularly searching for any best practices, latest innovations & digital concepts, competitor activity to be integrated whilst remaining consistently abreast of current CRM tools and techniques.

Requirements for Role of Senior Specialist

• University degree in Marketing.
• Minimum 3 years experience in either agency (CRM, Membership or paid social) or a client-side digital marketing role.
• Demonstrated understanding and experience in delivering solutions or services via new and emerging technologies.

Skills And Knowledge Desired

• Cross functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
• Attentive to the details and highly organized. Ability to work with big volumes of campaigns different scale & coverage) and in multi-language environment.
• Creative: ability to shape the implementation of marketing plans.
• Strong analytical skills: an ability to analyze channels performance and related data to improve strategic decision making or execute short-term reactive initiatives.
• Ability to work in ever-changing environment and under pressure keeping focus on delivering the results.
• Strong communication skills – written, oral and presentation.
• Fluency in English both spoken and written is mandatory. Arabic is a plus.
• Adobe Analytics user (optional).

Manager Omni Channel Activation WHS EMC Adidas Dubai