Dubai Government Media Office
Senior Officer Social Media and Website is responsible for the development of social media and website content, from start to finish, in line with the Content Plan from the Content Planning Manager. Candidate is responsible for sourcing, editing, and posting content across social media platforms in line with the Content Plan, as well as developing social media captions in Arabic and/or English. Additionally, responsible for sourcing and editing photos and videos for news content, to be used by the Editors in press releases. The role holder will also source, edit and post content across websites for GDMO, DPC and Brand Dubai in line with the Content Plan in Arabic and/or English. The role holder is expected to teamwork skills and carry out duties in accordance with the relevant business policies and procedures.
Responsibilities of Senior Officer
General Responsibilities
- Support the Content Planning with execution of content creation for social media,GDMO, B2B accounts, DPC & Brand Dubai, DG’s LinkedIn account.
- Work collaboratively with Social Media and Website, for content planning, development & execution of campaigns with the Communications Plans.
Social Media and Website Content Planning:
- Assist the Unit Manager to identify photo, video, graphic design & animation requirements for social media.
- Identifying the creation of content will be in house or to an external partner/content creator.
- Assist Unit Manager to identify photo, video, graphic design and animation requirements for news (B2B, GDMO, DPC and Brand Dubai).
Social Media and Website Content Creation:
- Develop social media content for GDMO, B2B accounts, DPC, Brand Dubai and DG’s LinkedIn account, using platform-specific formats & editing.
- Develop copy for social media captions and/or content (text overlay or text-based posts) in Arabic or English (for GDMO, DPC, Brand Dubai social media accounts, DG LinkedIn).
- Edit photos & videos for websites (GDMO, DPC and Brand Dubai) according to Communications Plan, using website-specific formats & editing techniques.
- Making sure that the content produced follows the brand guidelines.
- Develop copy for website content (GDMO, DPC and Brand Dubai) in Arabic and/or English.
- Edit photos, videos for news content (B2B, GDMO, DPC and Brand Dubai), & for sharing with media entities.
- Ensuring formatting is in line with TV/print media.
Requirements of Senior Officer Social Media & Website
- Bachelor’s degree in Communication, or Marketing.
- 3 years of relevant experience in a similar role.
- 3 years working experience in a team.
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