Senior Marketing Manager Careem Dubai

  • Full time
  • Dubai, UAE
  • Posted 3 weeks ago
  • 15000-30000 AED / Month

Senior Marketing Manager for Careem Pay will be responsible to lead the marketing initiatives, build and execute the marketing plan. Careem Pay’s mission is to provide essential financial services that simplify people’s lives as part of an Everything app. Having recently become a regulated FinTech with the launch of its digital wallet in the UAE, Careem Pay has introduced a comprehensive suite of FinTech products. This includes peer-to-peer money transfer services, international remittances, and the One-Click Checkout feature, enabling 50 million Careem customers across the region to instantly check out on third-party merchant apps and websites.

Responsibilities of A Senior Marketing Manager

  • Delivering the Marketing Strategy: Execute the marketing strategy building successful initiatives that resonate with the Careem Pay brand and business goals, supporting brand awareness, customer acquisition, and growth.
  • Leading Campaign Development: Manage the communications plan and calendar, oversee the campaign development process, and ensure excellence in execution, based on deep insights into user segmentation, customer needs, and competitive analysis.
  • Cross-functional Collaboration: Work alongside growth managers, product managers, CRM & Ops leads, brand teams and various cross-functional teams to create integrated marketing campaigns tailored to different target audiences.
  • Performance Analysis: Regularly monitor and analyze marketing metrics to optimize initiatives and improve performance. Success in this role means driving measurable growth in digital engagement, CRM effectiveness, and growth initiatives.
  • Budget and Resource Management: Oversee marketing budgets and resource allocation, ensuring maximum ROI and strategic use of resources.
  • Team Leadership: Mentor and manage the marketing executive, setting clear goals, providing feedback, and supporting their professional development.
  • Industry know-how: Stay up-to-date with industry trends, customer needs, and competitive landscape to identify opportunities and inform marketing strategy.

Eligibility Requirements

The eligibility requirements for role of a Senior Manager Marketing are as under:

  • Bachelor’s degree in a relevant field.
  • At least 7 years of experience in marketing, with 3+ years in a managerial role, preferably within the FinTech or technology/start-up space.
  • B2C experience in the FinTech sector and familiarity with the tech industry’s growth dynamics.

Desired Skills

  • Collaboration Across Teams: Demonstrated success in working closely with product/technology, growth, digital, and brand teams. Hands-on experience in establishing a brand’s value proposition and designing strategies to leverage this value proposition in communicating with customers to drive business growth will be considered a plus.
  • Analytical and Creative Skills: Strong ability to use data to inform decisions, alongside a knack for strategic and creative thinking.
  • Technical Proficiency: Experience with Customer Relationship Management (CRM) and Content Management Systems (CMS). Familiarity with marketing tools like Google Analytics and Salesforce is a plus.
  • Budget Management: Experience managing budgets and allocating resources strategically to maximize ROI is essential for this role.
  • Communication and Leadership: Exceptional communication and leadership skills, capable of motivating teams and collaborating effectively across functions.
  • Operational Agility: Comfortable managing multiple tasks in a fast-paced environment, with a detail-oriented and aesthetically-driven approach to marketing.
  • B2B Marketing Expertise: Exposure to B2B marketing is nice to have.

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