Senior Marketing Executive BFL Group Dubai

BFL Group is one of the world’s leading off-price retailers of fashion and homeware. Presently they are seeking to hire a candidate for Senior Marketing Executive in TechnoPark, Dubai, UAE. This is a Senior level full time role. For this position salary ranges from 15000-30000 AED, which may be slightly negotiable during the interview process.

Responsibilities

• Organize and oversee advertising/communication campaigns (social media, Outdoor, etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Write copies for diverse marketing distributions (brochures, press releases, website material etc.) for relevant campaigns.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in monitoring expenses.
• Integrate all channels of marketing (social media, content marketing, print).
• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Turn fans into customers and turning customers into advocates.
• Abide by the Marketing SLA and timelines.

Requirements for Role of Senior Marketing Executive

• Bachelor’s in marketing or relevant discipline.
• 7+ years of experience in a similar role.

Skills And Knowledge Desired

• Retail Industry exposure is a must.
• Candidate Must be an Arabic Speaker.
• Retail industry background is a must.
• Verbal and written communication skills in Arabic and English is a must.

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