Senior Manager Value Proposition Business Banking International ENBD

Emirates NBD is presently accepting applications from suitable candidate for the job role of Senior Manager Value Proposition Business Banking International. The role holder is responsible and accountable for executing the strategic agenda for Business Banking, with the purpose of maximizing growth, market share & profitability for the segment.

Responsibilities of Senior Manager Value Proposition

• Enhance Customer insight ownership and development.
• Evaluate and enhance Value Proposition based on customer segmentation.
• Marketing and branding activities for BUB segment covering value proposition rollout, payroll campaigns.
• Build New business development initiatives.
• Multi channel strategy development input on project Delta, mobile platform etc. from segment perspective.
• Manage Financial planning and monitoring for the segment.
• Operational efficiency, risk controls, CRSA/NPPA compliance, IT/Tanfeeth/GOPS relationship management on SLAs and related activities.
• Financial planning; budgeting and financial performance monitoring and tracking.
• Drive business development activity for generating ideas for new revenue streams to help achieve stretch revenue goals, strategic diversification and expansion.
• Conduct profitability analyses to validate financial viability of different segment propositions.
• Conduct internal data mining in collaboration with CLM & Marketing to better understand the demographics and psychographic profile of the customer base.
• Review and refine sub segmentation for BUB customers in line with Bank’s strategic objectives.
• Collaborate with Product teams to develop product bundles, pricing matrix and promotions to improve cross product holding ratio and portfolio growth with dual focus on NTB and existing customers.
• Collaborate with Multi-channel Unit to develop a multi-channels sales, service and communication strategy for different sub-segments. Including, introduction of new innovative products / services to keep customer value proposition fresh and ahead of competition.
• Review and plan for improvement in different brand funnel stages in order to improve overall customer loyalty and retention for Business Banking segment.
• Responsible fort Branding for Business Banking and sub-segment propositions.

Requirements of Senior Manager Value Proposition

• Bachelors degree in Business, Finance, Accounting, Economic or related field.
• Should have around 15 years Business banking experience.
• 5-6 years of Product/Segment Management experience.
• Sales and strategy experience an advantage.

Skills and Knowledge Desired

• Demonstrated ability to identify and realize new opportunities.
• Local market knowledge advantage. Multi country experience preferred.
• Must have Strong communication skills, both verbal and written.
• Outstanding Presentation Skills.
• Strong analytical and influencing skills required.

Job Benefits

• Competitive salary package.
• Strong emphasis on work-life balance and wellbeing across the bank.
• World-class Learning & Development platform and career development.
• Generous annual leave entitlement and Private Healthcare.
• Preferential banking facilities for employees.

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