Senior Manager CRM Talabat Dubai

Talabat is seeking a Senior Manager CRM who will act as the lead on driving end to end CRM Strategies across the customer lifecycle. Your team will be responsible for ensuring users are acquired, onboarded, grown and retained with effective campaigns across all 8 talabat markets.
The role will manage a sub-team within the wider Regional CRM function which looks at lifecycle campaigns, ecosystem campaigns (New Ventures, Q-Commerce, Fintech) and acting as the liaison between Regional CRM and Local Marketing teams (Country Marketing Directors and tMart GMs). This is a senior level full time role. The salary for this role ranges from 15000 AED to 30000 AED, which may be slightly negotiatable during the interview.

Responsibilities of Senior Manager CRM

• Design, structure and lead the CRM Campaign Strategy function for the organization, focussing on lifecycle stages, multi verticality and tactical flows to support company and market objectives.
• Collaborate with regional and local functions including Local Marketing, Quick Commerce, New Ventures, Fintech, CX and others to identify high impact insights to drive campaigns.
• Own the CRM budget allocated by markets to Regional CRM to run campaigns being held accountable for ensuring budget is fully and optimally utilized.
• Work with CRM team and Data Science to recommend enhancements to flows to optimize incrementality and engagement with constant iteration.
• Collaborate with Retention function in Delivery Hero to define growth levers and unlock insights to optimize campaign performance
• Responsible for managing a team of CRM subject matter experts to manage requests from all 8 markets.

Elgibility Requirements

The eligibility requirements for the role of a Senior Manager CRM are as under:

• Bachelor’s degree in marketing or related field.
• 3-4 years of experience in similar role.

Skills Desired

• Strong analytical and problem solving mindset to take Regional CRM Strategy team to the next level through campaign optimization.
• Innovative thinking is key for the role, we’d love an outside the box candidate
• Strong understanding of CRM, incrementality and experimentation is critical
• Proven multi-stakeholder project management – being able to balance multiple stakeholders and requests at once.
• Ability to articulate thoughts and ideas in concise and convincing presentation.
• Relevant industry experience
• Fluency in English.

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