Senior Growth Marketing Executive BFL Group Dubai

BFL Group is on the lookout for a Senior Growth Marketing Executive with specialized expertise in digital marketing channels, particularly Meta Ads, Google Ads and other social media advertising platforms in TechnoPark, Dubai, UAE. This role is designed for an individual with a deep understanding of e-commerce marketing and a proven track record in leveraging digital strategies to drive significant business growth. Experience in the retail or fashion sector, particularly with e-commerce businesses, will be a distinct advantage. This is a Senior level full time job. And salary can range between 10000-20000 AED/month.

Responsibilities of Senior Growth Marketing Executive

  • Expert Management of Ad Platforms: Direct and optimize campaigns across Meta Ads, Google Ads, and other social media ad platforms. Ensuring maximum ROI and alignment with growth objectives.
  • Mobile App Campaign: Develop and execute mobile app marketing strategies to increase app downloads, engagement, and customer retention.
  • Retail Store Visit Campaigns: Design and implement campaigns aimed at increasing foot traffic to retail stores, leveraging digital tools to bridge the online-to-offline customer journey.
  • Mastery of GA: Utilize Google Analytics to gather insights, track campaign performance. And make data-driven decisions to enhance digital marketing efforts.
  • Dynamic Product Ads: Design and implement dynamic product-level advertising strategies to target and retarget customers effectively, increasing conversion rates and sales.
  • E-Commerce Growth: Apply in depth knowledge of e-commerce strategies to drive sales, focusing on innovative approaches to digital marketing within the retail and fashion sectors.
  • Analytical Rigor: Leverage analytics to understand customer behavior, refine targeting, and optimize campaigns for better performance.
  • Cross-Functional Collaboration: Work closely with other teams, sharing insights and strategies to support overall business growth. And ensuring a seamless customer experience across all digital touch points.
  • Innovation and Adaptation: Stay ahead of the curve on digital marketing trends and technologies, continuously seeking out new opportunities for growth and improvement.

Requirements for Role of Senior Growth Marketing Executive

  • Bachelor’s degree in Marketing, Business, or a related field, with a significant focus on digital marketing.
  • 2+ years experience with dynamic product-level ads, demonstrating an ability to effectively target and retarget customers.
  • Solid background in the e-commerce sector, with experience in retail or fashion considered a significant plus.

Skills And Knowledge Desired

  • Deep expertise in managing Meta Ads, Google Ads & other relevant social media ad platforms, with a strong track record of driving growth.
  • Proficient in using Google Analytics 360 for advanced data analysis and insight generation.
  • Demonstrated ability to work collaboratively across teams, with excellent communication skills.
  • Keen on staying updated with the latest digital marketing trends and best practices.

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