Senior Associate Brand Marketing Guess Chalhoub Group Dubai

Job Detail

Job ID 16715
Career Level Senior
Experience 2 Years
Gender Male Female

Job Description

Senior Associate Brand Marketing at Guess ( brand linked to Chalhoub Group) in Unit GS, 075, Financial Center Rd, Downtown Dubai, Dubai, UAE AE will be responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets. This is a Senior level full time job. And salary can range between 15000-25000 AED/month.

Responsibilities of Senior Associate Brand Marketing

Organizational:
Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
Operational
Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work.
Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner.
Marketing and Promotional Plans.
Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research.
Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brandâ€™s marketing departments.
Handle the marketing plan forecast and the marketing plan orders.
Follow up closely on the plansâ€™ implementation, schedule and activities in all concerned markets.
Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines.
Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager.
Work in coordination with commercial team and list objectives for main customers.
Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases.
Organize, attend events, and exhibitions.
Secure sponsorship to assist with the publicity and funding of marketing projects.
Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitorsâ€™ activities, and evaluating market campaigns.
Suppliers/Customer Relationship:
Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager.
Communicate all required information about animation / visibility to the suppliers.
Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D).
Present the various marketing plans to the stores/ shop managers and ensure its proper implementation.
Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe.
Meet and discuss with local suppliers for all marketing bookings and animations.
Send the catalogues, new price lists and miscellaneous information to the customers.
Advertising and Promotional Activities:
Define the media and PR plan by briefing the advertising agency.
Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase.
Splitting the media investments by product line and by media support to respect the brandâ€™s media strategy and the total budget initially set by the Area Manager/ Department Manager.
Coordinate with advertising agencies and clients on media plans.
Prepare monthly updated report of expenses.
Liaise with the different department (regional marketing team, Euro RSCG) to build the latter.
Prepare monthly management report comparing the budget verses the stock.
Handle translation of all the documents.
Customer Data Base:
Build, maintain and update good database (CRM) through consolidate information from shop floors.
Participate in relevant projects and community activities as and when needed.

Requirements for Role of Senior Associate Brand Marketing

A Bachelor’s degree in Marketing or a similar principle.
5 years experience in Brand Marketing out of which a minimum of 2 years should be with a fashion brand.
At least 2 years’ experience in managing 360 degree marketing for a luxury or premium fashion brand.

Skills And Knowledge Desired

Must have strong stakeholder management skills.
Internal (Finance, Store, CRM, Promotions, Merchandising, VM) and external (Agency, Strategic Partners).

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