Job Detail
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Job ID 24923
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Career Level Senior
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Experience 5-9 Years
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Gender Male Female
Job Description
Regional CMI Manager in AOA at Nestle will be responsible for leading the discovery of consumer, cultural, category and competitive insights to identify opportunities, develop strategies and ideas that will drive marketing efforts and new product innovation. Candidate will also support the AOA Region Marketing Team by providing insights and recommendations that will facilitate discussions and consumer centric decisions in the markets. This role will require thought leadership, strong business acumen and strategic partnership to translate business issues/questions into consumer insights that will drive business growth. It will also require a strong collaboration with both Nielsen and CPW analytics team to deliver business diagnostics and guidance to the AOA team. This is a Senior level full time job. And salary can range between 20000-40000 AED/month.
Responsibilities of Regional CMI Manager
- Insight Discovery:Â Â
- Engage with consumers: play a leadership role in developing and utilizing tools, methods, practices for gaining consumer learning on in-market performance and execution, marketing strategies, communication, and NPD strategies and ideas.
- Manage research vendors to conduct research and synthesizes learning into concise learning summaries and then presents results to team.
- Build strong consumer empathy among all regional employees to enable faster decision making.
- Translate data, from all sources, into insights and recommendations.
- Supports Long Term Planning strategic thinking – aggregate, filter, synthetize relevant consumer learning from multiple sources (market data, consumer and customer research, trends, social media listening insights, etc).
- Share learning across AOA teams and Global teams: effectively communicate in a way that inspires the region and market teams to act. Additional focus on guiding the global team initiatives with AOA perspective and cascading learning to AOA region/markets.
- Business Analytics:
- Collaborate and coordinate with both Nielsen team and the analytics team in the execution of advanced analytic projects to identify opportunities for growth and improved business execution across AOA markets.
- Provide business diagnostics, insights and recommendations that will facilitate discussions and decisions in the AOA region.
- Quickly diagnose performance issues and work with local and regional teams to establish plans.
- Insights for innovation and renovation for KOKO Krunch &Cornflakes:
- Partner with Marketing and Innovation teams on opportunity identification and development of new ideas for product innovation or renovation. Both at Regional and Global level (for initiatives piloted in AOA).
- Lead the qualification and validation with consumers.
- Provide insights and recommendations to guide brand and product development.
- Insights for brand communication development for KOKO Krunch & Cornflakes:
- Provide full support in communication briefs development.
- Leading Change:
- Demonstrate strong leadership and initiative across responsibilities.
- Independently and proactively identify learning gaps and champion initiatives to fill those gaps.
Requirements for Role of Regional CMI Manager
- Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, Psychology, or a related field.
- 8-10+ years of CMI experience.
- A combination of retail sales/HH panel analytics, brand development and, ideally, some NPD experience.
Skills And Knowledge Desired
- Strong investigation, analytics, synthesis, influence and communication skills.
- A strong FMCG background working on the client side is highly desirable
- As the position is regional, the candidate must be able to work independently and across many cultures
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