Al Futtaim Group
Al Futtaim Group is currently seeking an experienced and qualified individual to take on the role of a Project Marketing Director. The selected candidate will spearhead the development and execution of innovative marketing strategies for diverse portfolio of real estate projects, with a primary focus on residential developments and collaborating closely with the dynamic development team, sales and leasing experts, and cross-functional partners.
Duties of A Project Marketing Director
- Develop and oversee the marketing plan & strategy for each project, including budget, timeline, objectives, and tactics.
- Coordinate and manage the production and distribution of all marketing materialsin both online & offline channels.
- Conduct market research and analysis to identify the target market, customer preferences, competitive landscape, and market trends.
- Collaborate with the leasing & sales team to support in co-creating leasing strategies, incentives & promotions.
- Manage and supervise the development marketing team, including hiring, training, mentoring, and evaluating performance.
- Establish and maintain relationships with key stakeholders, such as media, influencers, community groups, industry associations, and vendors.
- Monitor and measure the effectiveness of marketing activities and campaigns, using data and analytics tools.
- Report on the marketing performance and progress of each project to the senior management and the development team.
- Ensure compliance with all relevant laws, regulations, and ethical standards.
- Ensure corporate brand compliance by coordinating closely with corporate brand guardianship.
Requirements for Role of Project Marketing Director
The eligibility requirements for role of Project Marketing Director are as under:
- Bachelor’s degree in marketing, communications, business, or related field.
- At least 15 years of experience in marketing with a minimum of 10 years of experience in Real-Estate marketing in the U.A.E / GCC.
Skills & Knowledge Desired
- Proven track record of developing and executing successful marketing campaigns for real estate projects in the U.A.E.
- Strong knowledge of the real estate market and customer behavior.
- Excellent communication, presentation and negotiation skills.
- Creative, strategic with strong analytical thinking skills.