Product Manager CASA Emirates NBD

Product Manager CASA at Emirates NBD is responsible to develop and implement strategies to drive growth and profitability of current account and savings account products, ensuring alignment with overall business objectives.

Responsibilities of Product Manager CASA

• Liabilities business involves analyzing portfolio of deposit products, customer behaviors, competition analysis, portfolio review, marketing campaigns, digital and sales channel content management to run and build the deposit product mix.
• Liabilities business has 2 teams, CASA and FD, and this role is for product manager focuses on developing new products, monitor and change existing products, offer profitable and interesting mix of products in portfolio basis to ensure growth of liabilities book at appropriate profitability levels.
• Develop new products, packages for growth of deposit books while suggesting new features for existing products to ensure continuous interest to product mix.
• Manage digital channel product visibility and product flow to ensure best customer experience.
• Work closely with CIE team to identify leads for growing operating balances and enhance cross sell through data driven operating model.
• Support in market research and competition benchmarking to assess Bank’s product viability.
• Supporting Liabilities business on various ongoing initiatives & day to day business activities by coordinating closely with multiple stakeholders (GCE/OPC/GOPS/CCO/Retail Ops.
• End to end review on BRD, FSD and PFDs to ensure seamless implementation.
• Support in end to end implementation of Digital Initiatives
• Support in finalization / closure of BRDs, PFDs and revised processes along with GOPS.
• Support on new liability campaigns for data analysis, business case drafting, campaign codes generation and end to end delivery
• Regularly monitor ROI of the campaigns.
• Work with CLM to develop and maintain library of dashboards that track:

1. Product specific leading indicators (MIS).
2. Portfolio indicators (x sell ratio).
3. Penetration levels.
4. Profitability.
5. Margins.
6. Vintage analysis.

Requirements of Product Manager CASA

• Graduate/ Postgraduate, MBA with Engineering or Finance background preferably.
• Should have 2-3 years of experience on Product & proposition management & Data Analysis and management

Skills and Knowledge Desired

• Must possess good analytical & numerical skills.
• Have worked on Digital product marketing and management.
• Have good communication & Interpersonal skills.

Job Benefits

• Competitive salary package.
• Strong emphasis on work life balance and wellbeing across the bank.
• World class Learning & Development platform and career development.
• Generous annual leave entitlement and Private Healthcare.
• Preferential banking facilities for employees.

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Tagged as: Product Manager