Performance Marketing Specialist Marina Home Interiors Dubai

Performance Marketing Specialist (eCommerce) at Marina Home Interiors in Plot # TP010105C, National Industries Park, Downtown, Dubai, UAE will be responsible for overseeing various digital advertising campaigns across all digital channels including Search, Social, Display, Mobile, and Video advertising. Also responsible for overseeing all User Experience and SEO-related projects, including analytical reporting with an objective to enhance the customer experience and performance of digital marketing activities. Candidate would be a digital advertising superstar with a passion for luxury and must have a proven record of successful traffic acquisition campaigns for eCommerce brands, across multiple digital channels, in Arabic and English. This is an Intermediate level full time job. And salary can range between 10000-20000 AED/month.

Responsibilities of Performance Marketing Specialist

• Execute the eCommerce SEM strategies.
• Conduct market research according to the advertising platform.
• Setup, ongoing optimization, and management of the digital advertising plan on different platforms.
• Apply the best practices in creating campaigns and choosing the advertising objectives based on business requirements.
• Assist and guide the creative team to create high-performing digital advertising materials.
• Manage the data feeds structure and importing process to the ad platforms.
• Manage the pixel implementation of the website and apps.
• Apply the audience segmentation and prepare the retargeting lists for different platforms.
• Assure all the optimizing for advertising campaigns is leading to conversions and meeting the KPIs.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Apply Automation and best practices for dynamic advertising tactics.
• Apply the A/B testing and advertising experiments to reach the maximum potential growth.
• Track and analyze website traffic flow and provide regular internal reports on the Digital advertising performance reports and dashboards.
• Conduct on-page and off-site SEO analysis for their website and competitors.
• Implement the measurement plan, install tracking pixels and apply tagging through the tag manager.
• Prepare the Digital performance reports and dashboards.
• Assist and guide the content team to produce SEO-friendly content.
• SEO copywriting for titles, meta for static and category pages.
• Conduct on-page and off-site SEO analysis for their website and competitors.
• Manage the advertising budget and invoices from suppliers.

Requirements for Role of Performance Marketing Specialist

• Bachelor’s degree in Marketing, Digital Marketing, or a related field
• 5+ Years in a digital role within an eCommerce environment.
• Prior Experience in SEO is a must-have.
• Experience in advertising A/B Testing.
• Experience in using eCommerce data feeds and dynamic advertising tactics.

Skills And Knowledge Desired

• Deep understanding of digital advertising platforms – Magento preferred, automation and integration across Search, Social, Display, Mobile and Video advertising platforms.
• In-depth understanding of measuring online events using pixels and optimizing advertising towards conversions.
• Creative with business and technical acumen.
• Content SEO skills in both languages Arabic and English.
• Good understanding of online consumer behavior in the GCC.
• Demonstrate the ability to strategize, execute, and project-manage online advertising campaigns across multiple digital channels.
• Strong understanding of consumer marketing concepts with working knowledge of the best practices in digital performance marketing.
• Knowledgeable and proactive approach towards budget management and campaign optimization.
• Strong analytical skills and data-driven thinking with solid knowledge of analytics tools and accurate reporting.
• Digital advertising copywriting skills in both languages Arabic and English.
• Excellent attention to detail with planning, organization and multi-tasking skills.
• Knowledge of best practices related to website architecture and data management.

Talent Acquisition Manager Marina Home Interiors Dubai