Al Tayer Group

Al Tayer Group is currently looking for as an Partnerships Divisional Manager who will be responsible for reporting to the Head of Marketing, this role will drive the ATI portfolio with a creative and strategic approach to PR, Partnerships and events to increase brand awareness and customer acquisition. This role will maximise ATIs brand portfolio and their network to create standout activations support brand objectives. This is a senior level full time role. The salary of this role ranges from 18000 AED to 35000 AED, which may be slightly negotiatable during the interview.

Reesponsibilities of Partnerships Divisional Manager

Drive the development and execution of communications and events strategies for ATI portfolio of brands, overseeing media engagement, influencer relations, events and experiences.
Identify and drive external partnerships that acquire new customers to ATI, generate sales or support brand positioning from start to finish.
Build and maintain excellent relationships with regional media, influencers and 3rd parties (Malls, Hotels, Banks, Financial partners, suppliers).
Manage press and events agencies to ensure brand alignment and drive ROI.
Protect our brands and customers with customer centric approach to crisis communications.
Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities .
Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Marketing Managers.

What You’ll Do More?

Map competitors‘ activities to inspire and inform development of plans by portfolio.
Maintain coordination with key stakeholders to ensure full awareness of forthcoming campaigns and iinitiatives.
Provide reports to Portfolio Marketing Managers on post campaign/initiative reflecting KPIS to drive customer sentiment, engagement and reach.
Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic ddirection.
Work with the cross functional teams to align on brand strategy and direction in the relevant region and market.
Manage budget for division.
Effectively lead and advise support team, looking to develop team to their full potential.
Provide leadership and direction to the team towards the achievement of goals and objectives.
Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

Eligibility Requirements

The eligibility requirements for role of a Partnerships Divisional Manager are as under:

Graduate or Post Graduate Degree, preferably in the field of Business, Marketing or Communications.
8 years of experience in Communications or Brand Marketing, at least 4 years in a managerial role

Skills Desired

Solid understanding of fashion/luxury retail.
Strong existing networks with regional press and influencers.
Excellent oral and written skills.
Experienced in leading, developing and motivating teams.
Ability to multitask and work on a variety of projects simultaneously.
Proven track record of building collaborative working relationships with internal and external stakeholders.
Ability to evaluate business opportunities and identify potential risks.
A proactive approach and initiative.

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