Media Science Manager P&G Dubai

The Media Science Manager at P&G in X346+RXG, Jebel Ali Freezone, Dubai, UAE will lead how to win in media platforms, sustain and build digital marketing capabilities and lead innovation in the media and digital marketing space to grow their brands awareness and sales for the region of Asia Pacific Middle East and Africa. The individual’s will work scope will include a perfect mix of data analytics and insights working closely with Market Media Operations and Marketing teams to drive incremental media reach, effectiveness and bringing down media costs through efficiency ideas. Stepping up their digital campaigns across media platforms such as Youtube, Instagram, OTT etc.. Propose innovative ideas. Propose Digital Creative/Content guidelines hinged on strong consumer understanding of their Media behavior and needs and preferences related to P&G’s product categories. Proposing and leading experiments. This is a Senior level full time job. And salary can range between 10000-25000 AED/month.

Responsibilities of Media Science Manager

• Propose strategic interventions on the media space
• Identify and build solutions and/or algorithms to step up the performance of media campaigns leveraging data analysis, performance of existing campaigns and leading experiments
• Deliver strong data-based and insight-based recommendations on how to win with their P&G target consumers through winning digital media content by platform (eg. Social Media and YouTube Content and Media Plans)
• Be a trusted internal Digital Media expert consultant for Brand Managers and Media Operations Teams
• Define and map out an innovative plan to stay ahead in this space
• Bring Media Led-amplification opportunities for Brands, derive learning, share and re-apply across categories and across the region.

Requirements for Role of Media Science Manager

• Bachelor or Masters’ Degree.
• 2+ years experience in working on Social Media & YouTube Advertising campaigns. Experience working with KOLs/Influencers is an advantage.
• Experience in Consumer Insights/Market Research is a plus.

Skills And Knowledge Desired

• Deep understanding of the media landscape.
• Have worked in Media, Agency or FMCG client side, especially International Company.
• Strong analytical ability to develop data-driven and insight-based media strategies.
• Able to handle and analyze complex and large amounts of data leveraging excellent MS Excel skills and/or Python and various modeling approaches.
• Curiosity and passion to learn and explore new media/advertising formats (i.e.. Social Commerce) and new tools to analyze data (eg. Gen AI).
• High collaboration skills with internal multi-functional teams and external partners and work across geographies and cultures.
• Strong leadership skills.
• Ability to lead change and drive innovation.
• Comfortable in operating in a complex, fast paced and agile structure with an ability to handle multiple priorities.
• English fluency required, Arabic is a plus.

HR Manager Procter & Gamble