Job Description
The Marketing Senior Manager at Majid Al Futtaim will be responsible to operationalize the defined Marketing & Communications strategy, integrating the marketing efforts for assigned in order to expand brand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.
Duties of Marketing Senior Manager
- Responsible for the creation, development and execution of marketing plans and initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy.
- Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
- Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
- Build advertising and promotional plans to drive traffic and sales (Offline and online).
- Monitor performance of various marketing initiatives with the agility to withdraw, redirect, extend efforts based on impact and customer feedback.
- Develop and nurture relationships with the community and wider public in order to explore new collaborations, revenue streams and partnership opportunities where relevant.
- Develop regional brand campaigns together with the content team for local implementation.
- Constantly draw on analytics and data to interpret and understand trends and shifts and report the same to relevant stakeholders for appropriate action.
- Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.
- Represent MAF Lifestyle in Holding driven Marketing initiatives.
- Work with and nurture the relationship with brand principal/s on marketing strategy and plans.
Eligibility Requirements
The eligibility requirements for role a Marketing Senior Manager are as under:
- Bachelor’s degree in Marketing or a related field.
- 5-6 years of experience in similar filed.
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