Marketing Operations Manager Emirates Airlines Dubai

Marketing Operations Manager at Emirates Airlines in Garhoud Area opposite to Airport Terminal 3, Dubai, UAE will manage the delivery of brand and tactical campaigns across all paid, owned and earned channels for a number of markets with varying size and complexity. Ensure campaigns are executed in accordance with brand guidelines and deliver on the briefs provided by the Brand Marketing Program Delivery Team. Responsible for managing relationships with multiple agencies across varying specialisms to ensure quality execution of campaigns across defined markets. This is a Senior level full time job. And salary can range between 20000-35000 AED/month.

Responsibilities of Marketing Operations Manager

• Manage the development and execution of campaigns across various paid, owned and earned channels, ensuring quality, consistency and compliance with budget.
• Responsible for managing a team of specialists, providing support and direction as needed, to deliver brand and tactical campaigns across a number of dnata group businesses. Additionally, own the development and delivery of campaign execution for a number of higher value/complex businesses.
• Translate internal marketing briefs for creative and PR agencies, working in partnership with the agencies. To develop campaign responses for Brand Marketing Program Delivery Team sign off, particularly for higher complexity markets.
• During implementation of campaigns, oversee and manage agencies (media, creative and PR) to ensure timely delivery. As per the agreed brief and ensure quality of assets released is maintained at broadcast, collecting evidence from agencies or other sources as needed.
• Develop strong relationships with agencies, providing the guidelines and framework for the Emirates brand, while also working together to drive creative inspiration.
• Provide feedback to Media and Corporate PR on the performance of the media agency and PR agency.
• Work collaboratively with teams across the department, in particular working closely with the Brand Marketing Program Delivery Team from a commercial requirement perspective. And developing a strong relationship with the Strategic Planner. To ensure data driven insights and recommendations are driven into campaigns across all defined markets.
• Ensuring the brand promise and customer experience are fully represent in campaigns across all touchpoints in all defined markets.

What you will do more

• Leverage data driven recommendations from the Strategic Planner in campaign planning and execution, ensuring customer centricity in all campaign work.
• Effectively determine budgetary requirements for assign markets and make workable recommendations for optimization of the budget where possible across each market.
• Monitor and forecast the utilization of the budget, providing timely recommendations to the Brand Marketing Program Delivery Team in situations of forecasted overspend or underspend.
• Develop and coach the assigned team of Marketing Operations Specialists. Ensuring the team understand their objectives and the operating model, and have the necessary skills to execute the role effectively.
• Support on creating consistency across all regions and business unit support teams within Marketing Operations. By raising issues to the Manager Marketing Operations, and following standardized guidelines and processes.
• Ensure learnings from activities is share with the rest of the team. Either in team forums or by keeping  the Manager Marketing Operations inform.

Requirements for Role of Marketing Operations Manager

• Degree or Honors (12+3 or equivalent).
• 8+ years of experience in account management within an international marketing agency. Or in the communications department of an international organization.
• Experience of developing marketing briefs, planning and implementing annual budgets and activity plans. Producing and implementing international marketing campaigns.
• Experience in a leadership role.

Skills And Knowledge Desired

Must have excellent knowledge of all aspects of marketing production and be well verse in international media planning.

ALCM Coordinator Emirates Airlines Dubai