Marketing Manager F&B Madinat Jumeirah Resorts Dubai

As an F&B Marketing Manager at Jumeirah Al Naseem Hotel, Madinat Jumeirah Resort, the candidate will be responsible for managing the day-to-day F&B marketing requirements, campaign planning, digital marketing, public relations, supporting collateral creation with the graphic design team and partnership/sponsorship plans for the hotel restaurants. In this role, you will collaborate closely with internal stakeholders especially F&B Operations as well as the wider marketing team, external agencies, and the media to ensure effective communication and promotion of the hotel restaurants.

Responsibilities of F&B Marketing Manager

• Overseeing External Communications: Managing day-to-day external communications for Jumeirah Al Naseem restaurants, ensuring effective messaging and alignment with brand values.
• Strategic Planning: Collaborating with the Director of F&B Marketing and Director of F&B Operations to develop annual communication plans focused on Jumeirah’s brand pillars and unique restaurant concepts.
• Media Relations: Building relationships with key UAE media, ensuring their presence at restaurant events to enhance visibility.
• Content Creation: Lead the creation of any content needed for the restaurants including menus, promotional collateral, social content etc.
• Influencer Management: Managing media and influencer experiences, guaranteeing exceptional quality and positive impact.
• Partnerships/Sponsorships: Assisting in developing strategic partnerships and sponsorships, leveraging external communications to boost restaurant awareness and reservations.
• Creative Promotion: Proposing innovative promotional strategies to differentiate restaurants and drive external footfall.
• Cross-functional Collaboration: Collaborating with F&B Operations to ensure seamless integration and ensure timely execution of annual plans.
• Agency Liaison: Daily coordination with external PR, social media, and media buying agencies, ensuring high-quality deliverables.
• Performance Measurement: Supporting the Director of F&B Marketing in assessing the impact and ROI of key restaurant campaigns through monthly reporting.
• Crisis Management: Assisting the corporate office in handling restaurant-related issues to safeguard the restaurants’ and brand’s reputation in media and social channels.
• Social Media Strategy: Supporting content strategies on social media platforms, amplifying hosted media content across social channels.
• Team Development: Coaching and mentoring marketing executive at property level to enhance their skills and support F&B marketing activities.
• Budget Management: Managing budgets and conducting ROI analysis for all restaurant campaigns, ensuring optimal resource utilisation.

Requirements of F&B Marketing Manager

• Bachelor’s degree in marketing, Public Relations or equivalent from an accredited and renowned University.
• Master’s degree in marketing, Public Relations or equivalent from an accredited and renowned University.
• 4 to 5 years of public relations, marketing and F&B marketing experience preferably with an international hospitality company.
• Experience working in a fast-paced, multi-cultural environment.
• Proven experience in developing and managing integrated F&B marketing and communications plans and budgets, often exceeding KPI’s.
• Demonstrated experience in delivering luxury-standard content.

Skills and Knowledge Desired

• Good media contacts within top tier luxury, lifestyle and F&B focused titles
• Excellent knowledge of public relations practices within the luxury hospitality industry.
• Superior verbal and written communication skills.
• Strong understanding of social media platforms.
• Good communication and public relations skills.
• Good understanding of core hotel operations.
• Strong innovation and creativity skills.
• Strong inter-personal skills.

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Tagged as: Marketing Manager