Marketing Manager Apparel Group Dubai
Full time @Apparel Group posted 9 months ago in Retail Shortlist Email JobJob Detail
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Job ID 11647
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Career Level Intermediate
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Experience 3 Years
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Gender Male Female
Job Description
Apparel Group is presently seeking an experienced candidate to join their team as a Marketing Manager in Dubai. The role person will represent the Brands at media and marketing events i.e to understand the essence and the fashion part of each of the brand to enable representing those brands as an ambassador in marketing related needs. If you’re interested in this career opportunity, send your application now.
Role of Marketing Manager
The position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse.
Responsibilities of Marketing Manager
- Integrated communication strategy for enhancing brand equity and brand preference.
- Efficient media management and planning for optimum utilization of resources.
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
- Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
- Develop brand’s/s positioning strategy in line with the Brand objectives.
- Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
- Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
- Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
- Put strategies and action plans to build and fix database, and be the custodian for implementation.
- Recommend Brand/store promotions in consultation with brand custodians.
- Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
- Recommend events specific to brand / product category / season.
What you’ll do
- Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI. In-store / Out Door Media Planning
- Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
- Ensure time frame and seasonality peaks are met.
- Get preferential rates based on group’s economy of scale and tactical negotiations.
- Ensure that the outdoor media communication is replaced regularly with images and captions.
- Co-coordinate with the territories and the brand principles as necessary on the media advertising.
- Ensure consistency in the brand image.
- Provide innovative solutions and proposals for new POS materials for stores/Brand.
- Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
- Prepare annual marketing calendar and Product specification catalogs.
- Review the budgets and make recommendations to the management as deemed necessary.
- Report on the utilization of the Budgets periodically.
- Ensure budget is effectively and efficiently utilized.
- Plan and coordinate with Corporate Marketing on media buying.
- Track advertising maintained with the Media Groups / Agencies.
- Review the effectiveness of advertisement promos and take corrective actions.
- Set agency deliverables with respect to the brand’s communication strategy.
- Responsible for all approvals on the brand and marketing in coordination with brand and management.
- Ensure utilize internal manpower to achieve quality output.
- Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
Education & Experience
- Bachelor’s degree in Marketing or related subjects.
- 3-5 years of marketing experience.
Knowledge & Skills
- Knowledge of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends.
- Be abreast of competition in the same sectors to enable market share knowledge.
- Be abreast with seasonal launches and product heroes, and brand thematic displays.
- Excellent organizational skills.
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