Marketing Manager Aldar Education Abu Dhabi 

Aldar Education Abu Dhabi is currently seeking an outstanding Marketing Manager (Temporary) to support with the opening of new projects. The selected candidate will be responsible to support the Head of Enrolments & Marketing in developing and executing a Marketing strategy that supports an aggressive student enrolment plan to meet their financial targets. This is a mid-level (temporary) position, and the salary range for this role is 15000 AED – 30000 AED.

Responsibilities of Marketing Manager

Specific Duties

  • Manage the day to day marketing activities of the organisation.
  • Overseeing the marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
    Preparing online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Working closely with external agencies on content and media booking.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analysing potential strategic partner relationships for company marketing.
  • Competitor analysis.
  • Assist in providing customer service and brand guidelines training to teams in schools.
  • Liaise with schools to develop their social media strategy and guidelines for use.
  • Work with external agencies to develop the marketing content and liaise on the.
    Ensure all parent facing areas are welcoming to parents and comply with the AA brand guidelines.
  • Update all enrolments communication and marketing collateral to ensure the messaging is consistent and the tone is welcoming and appropriate across Aldar Academies.
  • Highlight the USPs of each school and work with Marketing to ensure these are clearly communicated to each school’s target demographic.
  • Provide regular updates and reports on progress and strategy to the Head of Enrolments & Marketing.

Job Requirements of Marketing Manager

Minimum Qualifications

  • Bachelor degree in Marketing.

Minimum Experience

  • A minimum of 2 years of experience in a similar role in the region.
  • Marketing experience is required.
  • Experience in the Education sector preferred.

Skills & Knowledge Desired

  • Fluent English communication skills, written and oral.
  • Passion for Marketing.
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.
  • Ability to work independently and on own initiative.
  • Strong interpersonal skills to be able to work well in a multi cultural environment.
  • Computer literacy.
  • Fluency in Arabic is preferable.

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