Marketing Manager Al-Futtaim Group UAE

Al-Futtaim Group is currently seeking a suitably qualified and motivated  Marketing Manager to join Al Futtaim Retial in UAE. The role is required to execute marketing and digital strategies to enhance Watson’s market penetration throughout the Middle East. This job has recently been published on company’s website and desirous candidates meeting the eligibility criteria are encouraged to apply.

Role of Marketing Manager

The Manager will oversee all marketing and digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost effective strategic business initiatives.

Duties of Marketing Manager

• Develop and execute marketing and digital plans for all campaigns, promotions, and branding events based on KPI objectives set by the GM and central digital retail team.
• Communicating key objectives and tasks to successfully execute the implementation of marketing campaigns.
• Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships.
• Provide a breakdown of the annual Marketing budget by allocating appropriate funds to the yearly scheduled campaigns, based on the seasonality of sales and forecasts.
• Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar.
• Converse with key partners such as Buyers, Public Relations, Social Media, Website and creative, and advertising.
• Develop new store opening strategies to attract customers and create awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
• Support the head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plans.
• Provide marketing and consumer insights to ensure that all communication created on a brand level is locally relevant.

Qualification & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent.
• 3 years of commercial marketing experience, gained in a managerial role.
• Proven track record of implementing and sustaining market developments.
• Retail Marketing experience is a plus.

Skills & Knowledge Desired

• Analytical, Problem Solving Skills. Excellent Communication Skills.
• Creativity and Commercial awareness.
• Must have a strong understanding of Key Performance Indicators and how they pertain to the success of marketing activities.

Job ID

• 158031

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