Marketing Lead Sharaf Retail UAE

The Marketing Lead at Sharaf Retail will be responsible for creating, implementing and overseeing marketing campaigns across all geographies, covering multiple brands and subcategories in the fashion and lifestyle retail space. Candidates desirous for this role should submit their resume to begin with the application process.

Responsibilities of Marketing Lead

• Working with the appointed marketing agency, to plan, develop and implement online and offline marketing strategies.
• Aligned to the company’s overall business objectives, including analyzing market trends, identifying target audiences and creating campaigns.
• Working with the appointed marketing agency, plan, coordinate, monitor, measure and regularly report on the execution of all marketing campaigns.
• Promotional activities, including cost/benefit marketing effectiveness, results and all relevant deliverables/KPIs.
• To appoint, develop, motivate, direct and support reporting staff to ensure the department/function is meeting its objectives, targets & budgets.
• Monitor the department/function and priorities, communicate, assign or delegate responsibilities to direct reports to ensure the department is achieving the required levels of performance.
• Prepare, monitor and adhere to an annual functional budget to ensure the function fulfils its objectives.
• Ensure costs are keep within that budget whilst achieving designated KPIs, targets and objectives.
• To maintain accurate, up-to-date records and submit regular reports as required to track progress and effectiveness.
• Ensure activities are in line with overall company strategy.
• To constantly look for ways to improve operational effectiveness and to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and promote and protect the business interests of the company wherever possible.
• To carry out duties as tasked, ensuring that the company service standards, objectives, internal policies & procedures and company values are met or exceeded at all times.

Requirements for Role of Marketing Lead

• A associate degree in marketing or design and/or digital media degree.
• 5+ years media/advertising account management experience with a strong exposure and experience of digital marketing.
• 3 years spent working on fashion retail or related accounts is essential.

Skills And Knowledge Desired

• Able to work independently, with high levels of creative problem solving and strong collaborative relationship building skills able to work across functions/departments.

Regional Digital Marketing Leader Al Futtaim Retail UAE