Marketing Executive Nord Anglia International School Abu Dhabi

Nord Anglia Education loves to welcome the Marketing Executive to NAS Abu Dhabi as part of their founding Marketing, Admissions and Communications team. Working across the school, but as a key member of the Marketing, Admissions & Communication (MAC) team, your purpose will be to help build a school that families truly love and trust and that partners want to be associated with.

Responsibilities of Marketing Executive

As an expert, here’s what they expect:

• You’ll have worked in brand, communications or marketing and be a skilled brand ambassador.
• You’ll know how to run great campaigns and how to mobilise efforts to make great things happen.
• You’ve got superb project management skills, so you never miss a deadline.
• You are passionate about creative and design, and your eye for detail is second to none.
• They love you to know, but not necessarily be a pro, in using Adobe Creative suite (Photoshop, Illustrator, InDesign).

Planning:

• You’ll understand the importance of having a great plan, its integral to what they do, but you’ll see the value in being flexible so adapt and pivot to meet the organisations needs.
• Support the school to understand the needs of families in (or relocating to) Abu Dhabi and use that knowledge to contribute to the preparation of an annual plan of activities and communication with the school community that will help build awareness, consideration and advocacy of NAS Abu Dhabi.
• Play a key role in building an outreach programme to find and energize a network of partners (companies, agents, potential feeder schools and other organisations) who can help them to position the school as the first choice within the market.

Driving Performance:

• You’ll see the value in data and insight to drive performance and then share this with others to spread the word and land the learning.
• Where required, contribute accurate and timely data relating to both current and prospective school families and accounts through their CRM and IMS systems.

Execution:

• Always outstanding in everything you do, you’ll build outstanding relationships right across the school and beyond, to execute their plans for recruiting and retaining families.
•  Build and share an understanding of each family’s needs and interests throughout the Family Experience Journey.
• Create a sense of excitement and positive anticipation amongst families who are enrolled to join the school in the future, through well executed communications and events.
• Support the academic team with a range of induction activities for new students and families, so that they are fully informed about their first days and weeks as valued members of their Nord Anglia community.
• Advise families on the selection of uniform, sports kit and other merchandise needed for them to participate fully in the life of the school.
• Working with your MAC colleagues, support events and activities at feeder schools, companies and other organisations to drive awareness of NAS Abu Dhabi amongst families which have not yet chosen a school for their child.
•  Support the DAM and principal in the creation and management of a Parents’ Association for the school.
• Support the school community throughout the re enrolment process to optimize the retention of existing students.

Job Requirements of Marketing Executive

• Bachelor’s degree in marketing, communications or related field.
• Have at least 2 years experience in marketing or communications, either on the agency or client side.
• Education sector experience desirable.
• Experience of event organisation.
• Excellent time management and multi tasking experience.

Skills & Knowledge Desired of Marketing Executive

• Be passionate about brand building, with a strong eye for design and messaging.
• Wield great organisational skills, so you never miss a deadline.
• Have a genuine interest to work in a purpose led sector.
• Good cross cultural, interpersonal and communication skills and an affinity for interacting with a diversity of nationalities and cultures .
• Understanding of and the ability to build strong customer advocacy and loyalty.
• Results orientated with the ability to consistently map efforts against identified KPIs.

Marketing Executive Hilton Ras Al Khaimah Resort

MOE Subjects Head Nord Anglia International School Abu Dhabi

World Languages Head Nord Anglia International School Abu Dhabi

Tagged as: Marketing Executive