The Senior Marketing Communications Manager at Al Futtaim Group will be responsible to support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning, to lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales. To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.

Duties of Marketing Communications Manager

• Manage brand positioning to increase the brand power.
• Develop advertising campaigns, media plan, and contact strategy.
• Direct offline and digital media including website and social media strategy.
• Develop and pilot marketing efficiency monitoring, ROI, PDCA.
• Manage and administrate all brand marketing expenses.
• Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Eligibility Requirements

The eligibility requirements for role of a Senior Marketing Communications Manager are as under:

•  A university degree is preferred in Business, Marketing.
• MBA from a globally recognized business school is highly preferable.
• 10 years+ experience in brand, marketing, and product ideally within the Automotive/ Mobility industry
• Brand expert with experience in building brand equity particularly in new markets with new high value products.
• Previous experience in high-growth businesses and start-ups is highly preferable.
• Experience delivering strategies with high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes.
• Extensive experience of digital-first marketing strategies.

Skills Desired

• Strategic and structured business, sales & marketing understanding – long term and short term.
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with customers, internal stakeholders, and members of the retail team.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
• Excellent analytical and agile project management skills.
• Behavioural Competencies: growth mindset, empathy, optimism.
• Ability to cope with fast-paced environment.
• Exceptional project management skills.
• Excellent presentation making and delivering skills.
• Can-do attitude with relentless drive to get things done.

Marketing Communications Manager APCO Worldwide UAE