Marketing and Communications Manager Abu Dhabi Health Services Company (SEHA)

Abu Dhabi Health Services Company - SEHA

A Marketing and Communications Manager is responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.

Responsibilities of Marketing and Communications Manager

Implementing marketing plan and budget for the facility

  • Implementing, in coordination with Senior Officer, the marketing plans and proposals for deferent groups.
  • Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods.
  • Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs.
  • Reviewing and approving subordinate budget inquires when required.
  • Implementing the marketing and communication strategy to meet academic and clinical objectives Implementing the advertising and media plan.
  • Conducting market research.
  • Evaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services.
  • Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations.
  • Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction.
  • Coordinating events.
  • Coordinating continuous promotional programs, conventions and meetings.
  • Ensuring these events are well attended and organized.
  • Implementing brand positioning, including market activities and forecasting.
  • Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace.
  • Responsible for coordination of communication programs.

Marketing, managing and communicating the facility brand

  • Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/ customers/patients.
  • Coordinating with media organizations to create awareness about the facility and promote the facility’s mission, clinical programs, staff and events.
  • Directing and overseeing all marketing projects and serving as main project manager when required.
  • Managing production of facility promotional items and gifts.
  • Driving the implementation of the annual calendar of marketing and promotional events and activities.
  • Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility.
  • Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner Identifying and establishing an appropriate community engagement program in the UAE and in key international markets.
  • Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas).
  • Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility.


Following are the requirements for the role of Marketing and Communications Manager at Abu Dhabi Health Services Company – SEHA

  • Bachelor’s degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field OR Diploma in relevant field with 3 years of additional experience.
  • Master’s degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field is desirable.
  • 6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience.
  • Experience in a large healthcare facility is desirable.

Job Skills

  • Proficiency in English language.
  • MS Office and computer proficiency.
  • Strong analytical and problem-solving skills.
  • Ability to deal with multiple issues simultaneously (multitask) and move them all towards resolution.
  • Ability to meet goals and deadlines.
  • Good communication skills.
  • Proficiency in Arabic Language is desirable.
  • Strong negotiation skills.
  • Proven organizational skills.

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