Manager Loyalty Operations Marketing & Communications Accor Dubai

An exciting opportunity has become available for a Manager, Loyalty Operations, Marketing, & Communications, UAE GCC to join their team. This role will be based in Dubai, and will be reporting directly to the Director of Marketing & Guest Experience, MEA with Director of Communications, MEA and Senior Manager, Loyalty Operations, MEA as the role’s matrix manager. This position is responsible for overseeing the regional Marketing, Communications and Loyalty strategy for UAE & GCC, encompassing brand marketing, brand management, quality, loyalty operations and communications/PR. The role will also service as the regional lead for Loyalty operations, driving KPIs for UAE & GCC. The individual in this role will engage with the Hub Office, Hub Country Teams, hotels, and media to address all matters influencing the image, integrity, and development of our brands.

Responsibiliteis of Manager Loyalty Operations Marketing & Communications

Brand Marketing

• Ensure a comprehensive understanding of the Group’s brands, standards, and DNA, preserving brand integrity in all communications and identity elements.
• Serve as the custodian for all associated brand elements, including communications, products, and services, focusing on driving brand compliance among hotels.
• Implement brand initiatives and programs in collaboration with the Hub Marketing team.
• Assist hotels in planning and managing hotel photo and video shoots and the approval process.
• Enhance the knowledge base of field marketing specialists through training and coaching.
• Support the opening of new hotels, ensuring adherence to brand guidelines.
• Regional support for LQA and BARE brand audits.

Loyalty Marketing and Communications Manager

• Develop, execute, and analyze offers and promotional activities for ALL and Accor Plus.
• Define and communicate attractive offers and events to members (Stay, Dine).
• Drive recruitment of members through hotel and digital recruitment channels.
• Drive Loyalty KPI’s for the destination and country member base.

Guest Experience

• Support Operations teams in driving regional performance of all Guest Quality metrics, including RPS/NPS.
• Monitor and drive use of systems and tools, including I-Auditor, ACDC, Pulse.

Communications & PR

• Serve as the primary contact for media requests in the UAE & GCC market.
• Coordinate and optimize media and KOL requests within and outside UAE & GCC.
• Write and distribute strategic press releases and press kits.
• Lead the organization of press interviews, inquiries, media presentations, conferences, inbound and outbound familiarization trips, and other PR events.
• Manage the PR agency (where applicable) to ensure optimal output.
• Cultivate relationships with media and KOL’s) while pitching corporate and brand messages.
• Monitor media coverage in in country publications and submit clippings.
• Support the development of relationships with in-country tourism bodies and travel partners.
• Assist General Managers and hotel communications teams in UAE & GCC with media, blogger, and influencer requests, opportunities, events, and strategies.

Requirements of Manager Loyalty Operations Marketing & Communications

• A bachelor’s degree in advertising, marketing, communications, or related field.
• Minimum 3-5 years of experience in a Marketing or Communications role.

Skills and Knowledge Desired

• Advertising, Marketing, or PR agency experience will be advantageous.
• Strong people management skills and experience.
• Excellent communication and presentation skills in English.
• Any additional language i.e. Arabic, Turkish, French is preferred.
• Results oriented mindset.
• Ability to work independently and as part of a team.

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