Manager Brand Development, Emirate Integrated Telecommunications Company

  • Full time
  • Dubai, UAE
  • Posted 6 months ago
  • 15000-30000 AED / Month

Emirates Integrated Telecommunications Company

The Emirates Integrated Telecommunications Company (EITC) presently has a job opening for  qualified candidate for position of Manager Brand Development & Corporate Identity. The candodate will be required to work at du HQ in Dubai. This job was listed by EITC on 6 Sep 2023 and is now open to all aspiring candidates.

Purpose of A Manager Brand Development & Corporate Identity

Enhance and promote the EITC brand identity and market presence through various marketing strategies.

Duties of A Manager Brand Development & Corporate Identity

  • Oversee brand strategy implementation and key associated deliverables.
  • Manage successful development of all brand communications.
  • Consult on development of communication strategy across corporate, enterprise and consumer communications.
  • Delivery of brand related or brand driven projects across all departments.
  • Work closely with commercial communications, channel communications and corporate communications to ensure cross-partner collaboration in delivering  communications elements.
  • Work consultatively with marketing and customer experience to support definition & delivery, proposition design, communications development, retail experience, call centre interactions and other aspects of brand delivery.
  • Manage on going agency partner relationships to drive efficiency and productivity.
  • Activity reporting and active collaboration with planning & performance function.
  • Day to day liaison, alignment, briefing / debriefs and project delivery with counterparts in Commercial, Channel and Corporate Communications.
  • Manage brand driven experience rollout.
  • Support brand development team leader in brand driver, trademark protection (with legal), brand risk mitigation plan.

Who Can Apply?


  •  Minimum Bachelor’s degree in Mass Communications/related.


  • Minimum 7 to 12 years of experience in Brand and/or Marketing Communications roles.
  • Minimum 2 to 4 years of experience in a team management role.
  • Prior experience in Telecoms, integrated communication, and communication.

Knowledge & Skills Desired

  • Detailed understanding of brand strategy, brand architecture, brand identity, naming, brand experience design, retail experience design, internal brand alignment, brand health measurement, brand analytics, brand valuation, cross-channel communications strategy and planning, brand advertising development.
  • Understanding of the Telecommunications category.
  • Strategic planning, both business and brand.
  • Excellent verbal and written communication skills in English and Ideally Arabic.
  • Ability to communicate with and engage with senior management and company officers.
  • Ability to plan and organise.
  • Problem solving & analytical skills.
  • Experience with qualitative and quantitative research.

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