Manager Brand Development, Emirate Integrated Telecommunications Company

The Emirates Integrated Telecommunications Company (EITC) presently has a job opening for  qualified candidate for position of Manager Brand Development & Corporate Identity. The candodate will be required to work at du HQ in Dubai. This job was listed by EITC on 6 Sep 2023 and is now open to all aspiring candidates.

Purpose of A Manager Brand Development & Corporate Identity

Duties of A Manager Brand Development & Corporate Identity

• Oversee brand strategy implementation and key associated deliverables.
• Manage successful development of all brand communications.
• Consult on development of communication strategy across corporate, enterprise and consumer communications.
• Delivery of brand related or brand driven projects across all departments.
• Work closely with commercial communications, channel communications and corporate communications to ensure cross-partner collaboration in delivering  communications elements.
• Work consultatively with marketing and customer experience to support definition & delivery, proposition design, communications development, retail experience, call centre interactions and other aspects of brand delivery.
• Manage on going agency partner relationships to drive efficiency and productivity.
• Activity reporting and active collaboration with planning & performance function.
• Day to day liaison, alignment, briefing / debriefs and project delivery with counterparts in Commercial, Channel and Corporate Communications.
• Manage brand driven experience rollout.
• Support brand development team leader in brand driver, trademark protection (with legal), brand risk mitigation plan.

Who Can Apply?

Qualification

•  Minimum Bachelor’s degree in Mass Communications/related.

Experience 

• Minimum 7 to 12 years of experience in Brand and/or Marketing Communications roles.
• Minimum 2 to 4 years of experience in a team management role.
• Prior experience in Telecoms, integrated communication, and communication.

Knowledge & Skills Desired

• Detailed understanding of brand strategy, brand architecture, brand identity, naming, brand experience design, retail experience design, internal brand alignment, brand health measurement, brand analytics, brand valuation, cross-channel communications strategy and planning, brand advertising development.
• Understanding of the Telecommunications category.
• Strategic planning, both business and brand.
• Excellent verbal and written communication skills in English and Ideally Arabic.
• Ability to communicate with and engage with senior management and company officers.
• Ability to plan and organise.
• Problem solving & analytical skills.
• Experience with qualitative and quantitative research.

Associate Manager Brand Marketing, Majid Al Futtaim UAE