Loyalty Strategy Manager Etihad Airways Abu Dhabi

Loyalty Strategy Manager at Etihad Airways in Ahmed Jumaa Al Za-aabee Building, Al Sharqi Street, opposite Madinat Zayed Shopping Centre, Al Danah, Zone 1, Abu Dhabi, UAE is accountable for the strategic design and delivery of the Etihad Guest loyalty programme. Includes defining tier framework, benefits and experiences that support driving member recognition, reward and engagement. This is a Senior level full time job. And salary can range between 15000-35000 AED/month.

Responsibilities

• Strategy: Develop Etihad Guest programme strategy.
• Work with internal and external stakeholders and partners to define the positioning of the programme. Privileges and recognition offered to members across different tiers and different markets.
• Benefits and Rewards: Taking an innovative approach to benefits and rewards specifically lifestyle benefits, plus new redemption options, tiering and status retention.
• Making their members feel valued, special, able to tailor rewards and receiving preferential treatment that other customers don’t.
• Programme Improvement: Define enhancement roadmap working with relevant stakeholders on continuous improvement of the loyalty programme and introduction of new initiatives, redemption platforms and integration with new lifestyle partners. Drive positive member NPS by understanding their member feedback, and benchmarking against competitors and market leading programmes.
• Member Experience & Engagement: Work closely with partnership and product teams to ensure consistency and ease of use in participating in the programme and accessing benefits.
• Includes engaging with partners to enable alignment of customer experience principles.
• Manage programme related interactions with members, in addition to program-related back-office work like enrolment and fulfilment.

Requirements for Role of Loyalty Strategy Manager

• A University degree (Masters preferred) or relevant experience in Business/Management with a preference within Product Management and/or Loyalty Management.
• Minimum of 8 years relevant experience, 4 of which should be at managerial level.

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