International Oncology Lung / GI Brand Director AstraZeneca

AstraZeneca is currently seeking an International Oncology Lung / GI Brand Director & Franchise Lead to join them in Dubai, UAE. This job opportunity was announced by the company on January 15, 2024 with the requisition ID R-181213. In this role you are responsible for International strategy development, skill development, performance management and resource allocation across the Lung Cancer portfolio.

Responsibilities of International Oncology Brand Director

• Accountable for Lung International Cross-Functional Tumour Leadership Plan (TLP), go to market commercialization and growth strategies for Franchise across tumour types and indications.
• Lead International franchise team & markets interface. Develop and provide strategic guidance to regions and functions.
• Line manager to i-on brand directors/managers for franchise.
• Partner with Global to ensure International strategic needs are captured in global strategy.
• Drive the execution of International oncology brand strategy, aligned with global strategy plan and tailored to International markets key objectives.
• Hold overall accountability for the successful development of cross-functional brand strategies and plans to ensure an optimal balance of revenue, volume, margin and access across the portfolio and geographies.
• In partnership with cross-functional team members ensuring clear and compelling pricing and market access strategy, diagnostics strategy and medical plan.
• Engage areas and key markets to build new capabilities, drive pre-launch & launch readiness and commercial excellence, to deliver key local initiatives with alignment to both International and global strategic imperatives.
• Build and own the launch preparation, resourcing model and guidance for MCs, for all new indications.
• Rapid dissemination of best practices sharing, especially around launch success and execution against strategic drivers.
• Partner & collaborate with AZ Oncology Business Unit (OBU), and alliance partners where relevant, on brand objectives/priorities and strategies.
• Monitor and analyse brands performance, sales and disease indicators across areas and top markets.
• Provide input and support the region, areas and markets in all key business planning activities (RBUs, QBRs, MTPs and AFs).
• Identify future business partnership or BD opportunities with full business cases development. Lead & interface between external and internal stakeholders.
• Ensure effective agency engagement which is compliant with all processes; budget management (spend, monitoring and reporting).

Eligiblity Criteria

Following are the requirements for the role of International Oncology Lung /GI Brand Director & Franchise Lead at AstraZeneca:

• Bachelor’s degree.
• General Management or P&L responsibilities in sizeable business (i.e. Franchise Head in Large Markets; BUD in Smaller Markets).
• Previous experience & knowledge of Oncology therapeutic area.
• Experience in partnership with cross functional teams (Sales, Marketing, Market Access, Medical etc.)
• Proven experience of understanding multiple customers and developing strategies to meet their needs.
• Experience of developing and executing portfolio/brand strategy.
• Commercial experience in emerging markets (ideally in-market and above the market) including understanding of various healthcare systems and Regulatory & Medical aspects of pharmaceutical industry.
• Extensive experience of product launches.
• Experience with pricing and market access in several types of emerging markets.

Knowledge & Skills

• Able to challenge, influence, contract and drive change with senior stakeholders across different markets or functions.
• Extensive oncology high-level network: ability to represent AZ with national institutions and to build partnerships with scientific societies.
• Strong ability for leading, coaching and developing large teams.
• Strategic thinking within a rapidly changing environment.
• Ability to influence decision-making within and across functions/ markets.
• Innovative and entrepreneurial mindset.
• Strong business & financial acumen.

GCC Marketing Head AstraZeneca Dubai UAE

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