IMF Product Manager Abbott Laboratories Dubai

AN IMF Product Manager for UAE and Other Gulf at Abbott Laboratories will be reporting to the UAE and Gulf General Manager and will be responsible for developing IMF (Infant Milk Formula) marketing strategies to win in market share. He/ she will be managing and planning communication and advertising plans across mediums for upstream & downstream. The incumbent will manage an effective, efficient and productive Marketing Plans & solutions.

Responsibilities of IMF Product Manager

Developing Strategies to win in market share

• Developing strategies and managing marketing campaigns across all media including and online platforms to ensure that brand connect with customers’ emotions, and to build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
• Tracking the market share data and make the analysis for the performance.
• Have strong understanding of the IMF market and competition.

External Activities/ HCP Engagement

• Developing campaigns ideas and marketing strategies.
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Analyzing company’s brand positioning and consumer insights.
• To achieve market leader position in IMF and work to ensure that a brand remains recognizable, up to date and exciting to customers & consumer.

Internal, Regional and Cross-functional Accountabilities

• Provide significant input into the annual marketing plan, specifically: sales forecasts for each product (taking into consideration past history, market trends, competitive activity and required sales effort), allocation of expenses between products (taking into consideration stage in product life cycle, potential for future growth and profit contribution, potential competitors).
• Working hand to hand with trade team in developing promotion programs (taking into consideration marketing strengths relative to competitors, selling opportunities and customers’ needs and attitudes) and the marketing materials needed to accomplish the goals.
• Coaching of Product Messaging with promotion team to ensure proper message delivery to client.
• Market Analysis via special tools to measure products performance against competitors.
• Financial management of the marketing programs including budget planning, resource allocation, preparation of quarterly reports & KPIs.
• Communication point with the area in reflecting the product performance and programs best practices.

Collaboration and Guidance

• Strong collaboration with insights team to understand and align on the market assumptions and market share analysis.
• Strong collaboration with all cross functional team to have strong launch plans/marketing strategies.

Role Requirements

Following is the eligibility criteria for the role of IMF Product Manager UAE and Other Gulf at Abbott:

• MD or Pharm D/PhD/M.Sc in life sciences.
• 7+ years in healthcare and in competitive market environment.
• Experience of directly and indirectly managing a team (including remote), ability to constantly switch between “helicopter view” and detailed review.
• Multi-country management experience.

Knowledge & Skills

• Deep understanding of IMF market, including applicable laws, regulations and ethical code of conduct.
• Proven track record of successfully engaging with senior stakeholders to achieve market share goals.
• Ability to understand scientific evidence and summarize in relevant and convincing manner.
• Executive presence, ability to convincingly communicate date-driven insights.
• Excellent communicator, ability to lead projects involving multiple stakeholders, self-driven, team player, innovative, solution oriented, business acumen, high learning agility, ability to deliver under pressure.
• Proactive “can-do” attitude.
• Informative, persuasive and influential.

Financial Planning and Analysis Manager Abbott Laboratories UAE

Tagged as: Product Manager