Head of Digital at Abbott Dubai UAE

Abbott is currently seeking an extremely talented and experienced candidate for the role of Head of Digital (Marketing) in Dubai. The role persons all will aim to help drive the business to meet the organization’s short and long-term business objectives. The incumbent will comply with regulations and standards, and protect the organization’s public reputation. Interested candidates are required to send their applications before the due date to avail this opportunity.

Role of Head of Digital at Abbott

Be a role model to lead the “digitalization” of the Rapids ID organization in EMEA, setting up the digital strategy, and building the digital capabilities of the organization, at area and country level.

Responsibilities of Head of Digital at Abbott

• Drive brand related programs and activities to represent and safeguard Abbott’s brand reputation, voice, perception and image in an optimal way.
• Support in driving new and innovative business models for various products and services.
• Lead the development and execution of integrated Digital marketing and communications campaigns. Ensure timely and strong execution as well as ensuring alignment with the business objectives and goals.
• Direct and manage the execution of Digital brand related projects and sales campaigns
•  Ensure clear metrics and KPIs are in place to increase brand awareness and loyalty.
• Drive brand positioning and image beyond Abbott’s owned media, through environmental co-branding projects with their customers (pilot sites).
• Manage online marketing budget and online based strategy for social media marketing, email marketing, search engine marketing, mobile marketing and display advertising.
• Analyse and report on online marketing channels to reach performance goals through strong collaboration with media planners, public affairs and contracted agencies.
• Optimize E-commerce web site performance and monitor wed site traffic & conversions.
• Ensure integration of next generation digital platforms moving into automation. Identify opportunities to better integrate with Salesforce.com and increase their database of customers.
• Ensure Abbott’s brand is effectively represented on various online/digital channels, such as websites, LinkedIn, partners’ websites etc.

What you’ll do

• Set the strategy for company’s marketing automation campaigns, ensuring the creation of year-long always-on automated journeys.
• Strengthen Rapids ID’s digital capabilities by building in-region (EEMEA) digital know-how.
• Assess the business for opportunities to leverage Digital tools to optimize and simplify work across the various functions
• “Digitalize” Rapids ID and increase digital capabilities of the Region (EEMEA) in Headquarters and countries.
• Set and drive internal and external communication programs to create awareness and drive engagement with the brand and products, including online/offline channels.
• Lead content generation to be used in both online and offline channels.
• Drive/support the creation of new opportunities/business models for private/public sectors beyond company’s direct customer (the lab), through creating messages/content, promotional material and various communications.
• Manage Abbott’s media plan for their promotional campaigns (online and offline publications and channels). Work closely with the public affairs team to ensure alignment and effective collaboration on brand and product related releases.
• Be actively present in social media groups and professional platforms to discuss industry-related topics.
• Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective.
• Support the Digital elements of sponsorship efforts and engagement in key events and congresses, ensuring our brands are effectively represented and positioned, along with effective products and services promotion.
• Oversee appropriate agency relationships and program work in support of strategy.

Qualification & Experience

• A minimum of a Bachelors degree.
• A post-graduate qualification in Marketing, Communications, Public Relations or Digital Marketing.
• Proven work experience of at least 5 years in the Digital space, marketing communication or similar role, preferrable in the healthcare industry.
• Hands-on experience with web content management tools.

Knowledge & Skills

• Email Marketing (marketing automation) software (such as Marketo, Campaign Monitor, Pardot, Google Analytics, Hubspot).
• Microsoft Office Suite (Word, PowerPoint, Outlook).
• Data analytics tools (Excel, Tableau).
• Good understanding of digital channels (web, social, advertising).
• Knowledge of SEO and Google Analytics.
• English excellence is a must.

E-Commerce & Digital Head Chalhoub Group Dubai UAE