Head of Brand Patyka Chalhoub Group Dubai

Head of Brand (Patyka) at Chalhoub Group in Unit GS, 075, Financial Center Rd, Downtown Dubai, Dubai, UAE is responsible for designing and implementing the strategy, goals and objectives, setting budgets and commercial targets of the brand in alignment with the Vice President for the short and long term. In addition, candidate is responsible for driving the development of the brand, predominately in its growth through new projects, whilst also reviewing and supporting the management of the current operational growth of retail, Visual merchandising, brand training and wholesale, commercially and financially. Candidate will enable their business to achieve results through strong collaboration with other stakeholders such as Buying, Marketing and People team and by driving the capability of its human capital and promoting knowledge and information sharing whilst ensuring compliance within the Group’s guidelines. This is a Senior level full time job. And salary can range between 20000-30000 AED/month.

Responsibilities of Head of Brand

• Develop the business plan of the brand in line with the strategic direction of the vertical and seek the buy in of the Vice President.
• Agree on commercial KPIs for the year with Vice President and cascade to team accordingly; continuously monitor progress and development towards strategic objectives.
• Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity…)
• Partner with Group leadership and run projects that enhance efficiencies around cost and time (i.e. any transformation or automation projects)
• Set the yearly fiscal and manpower budgets of the brand with plans and needs and leverage available dashboards to monitor budget materialization.
• Ensure People KPIs (i.e. nationalization, turnover rates) are agreed and cascaded to Retail Managers.
• React with agility to underperforming or successful initiatives.
• Develop an evolving hybrid customer journey allowing to build, grow and sustain a community of loyal Customers.
• Manage store network investments (opening, renovation and closing) and digital investments (e.g. eCommerce, apps, digital in store, etc…).
• Create a strong digital revenue channel for the brand.
• Manage contracts and agreements with Brand and request legal advisory where needed.
• Align operationally with Brand for implementation of contractual agreement.
• Ensure that IRR by store conforms to the Group’s guidelines.

What you will do more

• Review bi-annual list of bad performing stores(retail-specific)/retailers (distribution-specific) to ensure remedial plan is implemented.
• Ensure all OPEX and CAPEX commitments remain within monthly budget allotments.
• Ensure that monthly and annual financial statements prepared by own financial team reflect the financial position of the Brand.
• Deliver business KPIs as agreed with VP (budget, P&L, People Metrics).
• Mentor and coach team and lead them to achieve brand vision and business plans milestones.
• Assign operational responsibility to team while keeping accountability of deliverables.
• Identify gaps in competences and manpower in team and find remedies with the help of the People Partner.
• Participate in Group’s succession planning by identifying high potential within the team.

Requirements for Role of Head of Brand

• Bachelor’s Degree in marketing, business administration, communications, or a related field.
• 2+ years managing a pharmaceutical skincare brand and/or portfolio.
• Experience in identifying, pursuing and capturing new business opportunities.
• Experience in financial management, negotiating and agreeing to contracts.
• Experience in developing and managing a cross-functional team with a variety of skills and experience.
• Experience of working in a fast-pace, matrixed environment.

Skills And Knowledge Desired

• Able to nurture relationships with clients/ partners.
• Able to influence without authority and to be regarded as a credible trusted leader of a business.
• Self-aware, with the appropriate leadership skills to inspire high performing teams.
• Exceptional communication, relationship-building, and project management skills.

People Partner Associate Chalhoub Group Dubai