Head Executive Education Heriot Watt University Dubai

Heriot Watt University

Head Executive Education at Heriot Watt University Dubai is responsible for designing and developing the executive education function and taking advantages of the significant opportunities within the sector, if properly utilised. The successful candidate will be charged with developing and implementing a high level strategy to ensure that the ‘product’ is marketable and competitive in the UAE and regionally. They will also look to take advantage of opportunities to develop partnerships with organisations that the University already engages with in other business areas, as well as identifying wider opportunities to capture significant market share within executive education.

Job Purpose

  • This is a unique challenge and opportunity to maximise the function within the Dubai Campus and to develop a strategy that can reach the previously untapped potential within the executive education sector.
  • In addition to the key strategic elements of the role, the individual must be capable of mapping out our future client base and the ability to clearly articulate our product to develop our reach.
  • You will own and build the executive education function at Heriot Watt University Dubai. The post holder will be primarily tasked with this role but must also work and collaborate closely with academic staff across the schools in Dubai and with colleagues where necessary in our global campuses in Scotland and Malaysia.

Duties of Head Executive Education

  • Develop a business plan which can deliver the strategic objectives for executive education, set out by the Business and Enterprise leadership and Senior Management of the Dubai Campus.
  • The role is supported directly by an Executive Education Senior Manager and Executive Education Officer and externally by the broader Business and Enterprise Global Team.
  • Assess the full review of the existing function & resource, as well as the scope of the opportunity should the department reach its potential.
  • Then map out how to deliver this potential, highlighting key milestones and performance indicators and outlining the resource required to deliver this.
  • Define and develop “products” and USPs, drawing on the university’s capabilities, strengths and capacity.
  • Provide a full overview of the existing potential to offer executive education by having a thorough understanding of academic staff skills and areas of expertise.
  • Identify opportunities for us to develop our product to capitalise our market share within the executive education space. The product should have a clear unique selling point and they should be able to articulate and expand upon this with our clients both present and future, presenting a clear value add to both organisations and the individuals undertaking further education.
  • Define the state of the executive education landscape in the UAE and relative comparison between that of our competitors. Work closely with key academics to ensure that the education being provided is applicable and marketable to the organisations and individuals they engage with. As well as delivering high quality further education and training within the fields they currently operate in, also identify new areas of demand for skillsets and fields that have not previously been provided as part of our offering.

What Will You Do More

  • Identify existing and new opportunities to develop partnerships with industry.
  • The University has an extensive & diverse range of partnerships with industry both in Scotland and abroad through our programmes. Graduate Apprenticeships, Intern Programme, GRID and Development & Alumni Office.
  • The successful candidate will charged with undertaking a thorough examination of what relationships exist across the University. Working collaboratively with other departments and directorates to utilise these relationships in the context of executive education. They will also required to identify new opportunities for commercial collaboration with new clients. Industries and then developing these partnerships within executive education.
  • Develop & deliver a robust sales and marketing strategy for the programme that will; utilise existing relationships. Grow new partnerships and generate market traction.
  • Working with colleagues across the University, to successfully market our executive education offering in a way that will generate wider interest. Attracting a wider range of clients being driven to the programme through it’s improved reputation and reach.
  • A comprehensive & well-co-ordinated marketing strategy will be a key element of delivering the outcomes conveyed within the executive education strategy.
  • Meet agreed annual financial targets for Executive Education.

Job Requirements of Head Executive Education

  • Educated at Postgraduate level.
  • Experience of Salesforce or comparable CRM System.
  • Past experience of working with senior academics to design and build a curriculum.
  • End to end strategic planning and delivery experience.
  • Proven experience of developing propositions and securing funding agreements.

Skills & Knowledge Desired of Head Executive Education

  • Ability to own the executive education function at Heriot Watt University Dubai.
  • Extensive knowledge and understanding of the Executive Education Market.
  • Ability to clearly define and deliver a sales strategy and building partnerships with external organisations.
  • Being able to articulate the product offerings clearly and concisely.
  • Proven track record in business development and sales.
  • Understanding of the UAE corporate training and education landscape.
  • Good at managing resources, workloads and changing priorities.
  • Demonstrable ability to work within a fast changing innovation environment.
  • Excellent communication, influencing and interpersonal skills.
  • Demonstrated networking and stakeholder management skills.
  • Flexible and resilient.

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